The paper “ Benefits of Exporting the New Personal Computer from India” is a well-turned example of the essay on marketing. The following are the pros of exporting the new PC from India: It will gain international market shares. By exporting the company will participate in the international market and gain a slice of its share from the enormous global market. (Dunning 1993, p. 258)It will diversify. By selling to various global markets it allows the company to diversify its trade and spread the risk. The company will not be tied down to the changes in the business cycle such as recession, changing preferences, or lowered demand of the domestic market of India. It will lead to increased sales and profits.
By selling the personal computers to a market that the company never had before it will boost sales and increases profits. Due to surplus foreign sales over a long period, it will lead to increased overall profitability after the export development overheads have been covered. (Dunning 1993, p. 258)It will boost domestic competitiveness. The company will become competitive in the domestic market before venturing into the global arena.
(Lall 1983, p. 73) When the company becomes competitive in the local market it will be able to get some strategies that can benefit them in the global arena. It will lower per-unit costs. When the company exports the new personal computer it will capture an extra foreign market which will increase its production to meet the foreign demand. (Hennart 1982, p. 376) When the company increases its production it will lower per-unit costs which will lead to better use of existing capacities. It will create the potential for company development.
When the company ventures into the exporting business it will have a representation or presence in the foreign market which will require extra workforces and thus lead to development. (Lall 1983, p. 73)It will gain new skills and knowledge. When the company goes international it will yield valuable concepts and information about new marketing techniques, new technologies, and foreign competitors. (Hennart 1982, p. 376)These gains will help the company business locally as well as internationally.
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