Essays for “Essay”

The Relationship between Global Integrated Marketing Strategies and Firms
The paper "The Relationship between Global Integrated Marketing Strategies and Firms" is an outstanding example of an essay on marketing. The study examines the consequences of globally integrated marketing strategies аnd the firm’s performance. The study investigates the connection between globally integrated marketing strategies the performance of firms, utilizing аn industry exact perspective.…
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The Renewable Energy Market in Australia
The paper "The Renewable Energy Market in Australia" is an outstanding example of an essay on marketing. This paper tells that the renewable energy market in Australia consists of the electricity consumption generated via geothermal, hydroelectric, solar, and wind means, as well as through waste combustion or wood.…
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The Advantages and Disadvantages of Expanding a Business Through the Use of Franchising
The paper "The Advantages and Disadvantages of Expanding a Business Through the Use of Franchising" is an outstanding example of an essay on marketing. A franchise can be described as a business agreement in which the franchiser (business owner) allows others (the franchisees) to own as well as operate a business on his/her concept and trade name.…
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The Most Important Features of the Bretton Woods Agreement
The paper "The Most Important Features of the Bretton Woods Agreement" is an outstanding example of an essay on marketing. According to studies, globalization has led to tremendous changes in the economic environment. The capital movements continue to become bigger as well as less controllable with time (Wildand Wild, 2011).…
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Attracting and Retaining Customers
The paper "Attracting and Retaining Customers" is a great example of a marketing essay. One of retailing and service managers’ primary objectives is attracting and retaining customers. Consumer–self congruity takes on an important role since it links customer loyalty and the service setting’s features. Particularly, consumers preferably go for a shopping setting that matches their self-concept.…
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Elton Mayo's Social Psychology and Human Relations
The paper "Elton Mayo's Social Psychology and Human Relations" is an outstanding example of an essay on management. The author of the paper states that it was not until 1926 that Mayo was introduced to sociological studies. Since then, he embarked on applying sociological to other management studies of the time.…
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Marketing Mix Elements of Boost Company
The paper "Marketing Mix Elements of Boost Company" is a brilliant example of an essay on marketing. Boost Company is a company that is the manufacturer of juice drinks and snacks. It started as a single and small retail outlet but expanded its operations and up to now, it’s operating in more than 14 countries.…
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Insurance Contracts
The paper "Insurance Contracts" is a worthy example of a business essay. The IASB published an exposure draft on insurance contracts and expected comments from various shareholders in the insurance sector by 25 October 2013.…
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Heuristics and Print Advertising
The paper “Heuristics and Print Advertising” is a  thrilling version of an essay on marketing. Marketing may be defined as - the process by which products and services are introduced to the marketplace. Furthermore, it highlights every characteristic of the firm and product. As a result, research in marketing has to have an overall approach.…
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Market Entry for International Marketing
The paper "Market Entry for International Marketing" is an outstanding example of an essay on marketing. International marketing involves a process where a business or a country distributes its products and services to consumers in other countries. The marketing concept is the same throughout the world but the marketing plan environment may be completely different.…
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Benefits of Face-to-Face Interaction Community of Practice, Managers Role in the Creation and Development of a Community of Practice
The paper “Benefits of Face-to-Face Interaction Community of Practice, Manager’s Role in the Creation and Development of a Community of Practice” is a  motivating version of an essay on human resources. Communities of practice play a great role in the transfer of knowledge and the creation process.…
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Difference between a Marketing Plan and a Business Plan
The paper “Difference between a Marketing Plan and a Business Plan” is a  thrilling example of an essay on marketing. A marketing plan is a detailed outline that is meant to show the efforts in marketing that an organization has. A marketing plan, therefore, shows the goals that an organization seeks to achieve in selling its products be they goods or services.…
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Marketing Mix and the Impact of the Mix on the Development of Starbucks Corporation
The paper "Marketing Mix and the Impact of the Mix on the Development of ‘Starbucks Corporation’" is an outstanding example of an essay on marketing. The marketing concept emerged in the 1950s where the total emphasis was laid on the product-centric approach which has completely transformed itself into a customer-centric approach in the new millennium.…
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What CRM Is and What It Can Do for an Organisation
The paper "What CRM Is and What It Can Do for an Organisation" is a great example of an essay on marketing. “CRM is the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. It is grounded on high-quality customer data and enabled by IT.”…
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Advertising and Promotion
The paper "Advertising and Promotion" is an outstanding example of an essay on marketing. Advertisements whether seen on print, radio, television and now on the Internet offer myriad ways for consumers to interpret or understand the meaning being conveyed by them (Aaker, 1992; Argyris, 1996; Cameron, 2001; Cook, 2001).…
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How Useful Is the Marketing Mix Concept in Developing Services Marketing Strategies
The paper "How Useful Is the Marketing Mix Concept in Developing Services Marketing Strategies?" is an outstanding example of an essay on marketing. It is evidently clear from the discussion that the term "marketing mix" was popularized after the publication of Neil H. Borden in his 1964 article, The Marketing Mix Concept.…
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Consumer Behaviour for Marketing
The paper "Consumer Behaviour for Marketing" is an excellent example of an essay on marketing. Consumer behavior is a term used to describe the behavior exhibited by consumers in the searching for, evaluating, purchasing, using and disposing of services and products that have the capability of satisfying their needs.…
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Factors Playing a Major Role in Determining What the Consumers Would Purchase in a Given Market
The paper “Factors Playing a Major Role in Determining What the Consumers Would Purchase in a Given Market” is a  forceful example of an essay on marketing. Consumer behavior is a contentious issue for any organization or, firm which is in for attracting large market share in the modern world. Marketing managers have a big role in ensuring the company’s products are sold in the right market.…
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The Aspects of Brand Identity and Marketing Communication in the Tourism Industry
The paper “The Aspects of Brand Identity and Marketing Communication in the Tourism Industry" is an outstanding example of an essay on marketing. According to Kotler (2002) brand is referred to like a name, sign, term, design or symbol or a combination of all of them intended to identify the services and goods of one seller so as to differentiate them from other sellers.…
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Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships
The paper "Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships" is an outstanding example of an essay on marketing. In an article by Christina Sitchmann and Maren von Selasinky, these two writers try to explain the drivers of service export performance.…
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Consumer Buyer Behavior Helps Us Very Little in Understanding Organizational Buyer Behavior
The paper “Consumer Buyer Behavior Helps Us Very Little in Understanding Organizational Buyer Behavior” is a  persuading example of an essay on marketing. The term ‘consumer’ is mainly used to describe two types of consuming entities. The two entities include personal consumer and organizational consumer.…
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How Will Coffee Lovers Ensure Maximum Customer Satisfaction
The paper “How Will Coffee Lovers Ensure Maximum Customer Satisfaction?” is a good variant of an essay on marketing. The growth and development in technology have affected all businesses which have made the grocery industry look towards a transformation and follow an online portal for the sale of goods and services.…
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An Interest in Post Graduate Education at Various Levels, Main Factors Posing a Challenge to Postgraduate Education
The paper “An Interest in Post Graduate Education at Various Levels, Main Factors Posing a Challenge to Postgraduate Education” is a  forceful example of an essay on education. The role of postgraduate reduction in shaping society and changing the way things are done cannot be ignored. The role of postgraduate education becomes a key component and an influential part of society.…
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Management Information Systems and Governance
The paper “Management Information Systems and Governance" is a spectacular example of an essay on management. Information policy and governance was an interesting course that gave me an understanding of various concepts that are observed in the running of the organizations. Governance in the IT sector raises various issues that have to be understood step by step.…
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Internal Factors of Consumer Decision-Making Process
The paper "Internal Factors of Consumer Decision-Making Process" is a great example of a marketing essay. This review explores the increasingly valuable field to firms seeking to not only attract new customers but retain existing consumers through consumer-informed marketing policies and revolves around the internal factors that influence consumers in the tourism industry.…
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