Essays for “Essay”

Relationship Marketing Helps to Understand the Customer Characteristics
The paper “Relationship Marketing Helps to Understand the Customer Characteristics" is a motivating example of an essay on marketing. Relationship marketing is an old concept but the importance of relationship marketing is growing as people look towards retaining existing customers. The concept of relationship marketing is been used since the 80s.…
Read Text
Pepsi Company On-Line Video Marketing Strategy
The paper "Pepsi Company On-Line Video Marketing Strategy" is a brilliant example of an essay on marketing. PepsiCo, which is a multinational company producing food products and online services such as video games, have adopted online video marketing. Established in 1902, PepsiCo is an American worldwide corporation.…
Read Text
Marketing Planning Concept
The paper "Marketing Planning Concept" is an outstanding example of an essay on marketing. Marketing planning is defined as the “planned action of marketing resources to achieve marketing objectives” (McDonald 2007, p. 8). The marketing planning concept indicates that an organization can identify and create its own competitive advantage through a systematic and disciplined approach to the market.…
Read Text
Marketing Research as an Integral Part of Management, Benefits to the Organization of the Qualitative and Quantitative Research
The paper “Marketing Research as an Integral Part of Management, Benefits to the Organization of the Qualitative and Quantitative Research" is a spectacular example of an essay on marketing. Marketing research is an integral part of management and organizations look to use it as a method through which they are able to plan their future strategies.…
Read Text
Sales and Distribution Management at Ryder Truck Rental Leasing
The paper "Sales and Distribution Management at Ryder Truck Rental Leasing" is a wonderful example of an essay on marketing.This paper tells that Ryder Truck Rental Leasing is one of the major rental trucks leasing companies in the US which provides trucks on lease to other parties along with commercial renting.…
Read Text
Comparing Chevrolets Two Different Types of Marketing Programmes
The paper "Comparing Chevrolet’s Two Different Types of Marketing Programmes" is an outstanding example of an essay on marketing. The American automobile industry has grown in both quality and quantity, especially with regard to the personal car segment. ‘This is because different consumers have different tastes, which the manufacturers must seek to meet’.…
Read Text
Managing Price Discounting and Its Possible Impact on Brand Equity
The paper “Managing Price Discounting and Its Possible Impact on Brand Equity" is a pathetic example of an essay on marketing. Wherever there is a market economy, there will be intense competition; whenever there is intense competition, companies will be using different strategies to secure a larger market share and beat their competitors.…
Read Text
Necessary Stages of Consumer Decision Making
The paper “Necessary Stages of Consumer Decision Making" is a pathetic variant of an essay on marketing. Consumers are said to pass through a decision-making process when buying. Researchers have named five stages of the consumer decision making process as recognition, information search, and evaluation of alternatives, purchase decision, and post-purchase decision.…
Read Text
Brand Image and Brand Salience
The paper "Brand Image and Brand Salience" is an outstanding example of an essay on marketing. A brand can be defined as a version of a given product or service. Brands come in different types. For instance, look-alike brands which functions the same but look different in terms of packaging and name (Pepsi and coke).…
Read Text
Marketing the New Toyota Prius - the Product Design and Benefits, the Key Requirements from the Target Group, Consumer Behaviour
The paper “Marketing the New Toyota Prius - the Product Design and Benefits, the Key Requirements from the Target Group, Consumer Behaviour" is a wonderful example of an essay. The new Toyota Prius, being a full hybrid electric and mid-sized car, would appeal to people who intend to save on fuel, those who are interested in eco-friendly automobiles.…
Read Text
Business Ethics as an Aspect of Corporate Governance of Organizations Working in the Hospitality Branch
The paper “Business Ethics as an Aspect of Corporate Governance of Organizations Working in the Hospitality Branch" is a breathtaking example of an essay on business. The importance of business ethics is evident in all areas and business sector especially with different reforms and developments that have transformed the manner in which business works.…
Read Text
Creativity Self Test - Business Improvement Strategies
The paper “Creativity Self Test - Business Improvement Strategies" is a breathtaking variant of an essay on management. The creativity aspect is a salient feature in my talent pool. I strongly concur that it is a consistent part of how I undertake my daily duties and responsibilities. I have since mastered a set of creativity skills since I was in middle school which I apply constantly.…
Read Text
Qantas Airlines Market Analysis - Product Life Cycle, Strategies to be Applied, SWOT Analysis to Identify Threats and Opportunities
The paper “Qantas Airlines’ Market Analysis - Product Life Cycle, Strategies to be Applied, SWOT Analysis to Identify Threats and Opportunities" is a potent variant of a case study on marketing. This report highlights the marketing strategy of Qantas Airlines, one of the largest airlines of Australia and focuses on formulating, implementing and measuring the marketing strategies.…
Read Text
How Marketers Seek Out Data about Their Prospective Customers in Creative Ways to Learn the Target Market Better
The paper “How Marketers Seek Out Data about Their Prospective Customers in Creative Ways to Learn the Target Market Better" is a pathetic example of an essay on marketing. Although demographic information on large numbers of consumers is used in many marketing contexts, some people believe that the sale of data on customers' incomes, buying habits, and so on constitutes an invasion of privacy.…
Read Text
Consumer Attitudes and Print Advertising
The paper "Consumer Attitudes and Print Advertising" is an excellent example of an essay on marketing. Business is where I get what I want when I want it, how I want it and at what cost. The consumer is the sole reason for the improvement in the production of commodities because they offer a market for the product.…
Read Text
Characteristics of Small Business Owners and Nature of Small Businesses
The paper "Characteristics of Small Business Owners and Nature of Small Businesses" is an excellent example of an essay on business. There is no single definition of the term ‘small business’ globally. This is due to the fact that a business enterprise that might be considered small for the purpose of one regulation may be considered large for the purpose of another.…
Read Text
How Can an Understanding of the Values, Beliefs, and Practices of Different Cultures Benefit Learners
The paper “How Can an Understanding of the Values, Beliefs, and Practices of Different Cultures Benefit Learners?" is a dramatic variant of an essay on social science. Different beliefs, values, and practices affect or benefit the learners. This is because they are the main components’ of culture. Culture refers to the different values, traditions, practices, and rules that govern a particular community…
Read Text
Marketing Concept
The paper "Marketing Concept" is an outstanding example of an essay on marketing. Marketing is comprised of both personal and managerial actions that assist and accelerate rewarding exchange relations in a dynamic environment through the manufacturing, allocation, promotion, and cost of goods and services and thoughts to the targeted consumer (Kotler & Armstrong, 1999).…
Read Text
Prescriptive Ethics - Social and Environmental Sustainability, Cultural Understanding
The paper “Prescriptive Ethics - Social and Environmental Sustainability, Cultural Understanding" is a motivating version of an essay on ethics. Basically, handling a moral and ethical way of thinking is coping with 'prescriptive ethics', which is based on the interest of how people are supposed to act. In life experience, I understand that ethical encounters can take place at three distinct phases of generality.…
Read Text
Emergent and Planned Approach Strategies, Driven Markets vs Market Driven - Benefits and Drawbacks
The paper “Emergent and Planned Approach Strategies, Driven Markets vs Market Driven – Benefits and Drawbacks" is a spectacular example of an essay on marketing. Marketing of a product ensures that the organization may have an advantage over their competitors. This means that there are methods that can be used to achieve this and ensures that the market is in a certain equilibrium.…
Read Text
Innovation in Event Management - Significance of Creativity for Events in the Current Social and Economic Environment
The paper “Innovation in Event Management - Significance of Creativity for Events in the Current Social and Economic Environment" is a brilliant example of an essay on management. Innovation is entailing people’s activity and organizations’ activity aimed at changing themselves and the environment. It involves breaking routines and dominant ways of thinking.…
Read Text
The Contribution That Public Relations Can Make To Marketing Communications
The paper "The Contribution That Public Relations Can Make to Marketing Communications" is an outstanding example of an essay on marketing. The author of the paper states that marketing is an important concept of the production process and there have been gradual shifts in the marketing strategies of companies.…
Read Text
Evaluating the Perceptions of Consumers on Consumer Generated Media
The paper "Evaluating the Perceptions of Consumers on Consumer Generated Media" is a worthy example of a management essay. Customer-generated media is a term that is used in describing the general activity on the web whereby customers contribute their own content. It describes a variety of new sources of information which is found online and created, initiated, circulated and used by consumers.…
Read Text
Justification for Brand Image and Brand Salience
The paper "Justification for Brand Image and Brand Salience" is an outstanding example of an essay on marketing. The author argues in a well-organized manner that the stiff competitive nature of the modern market systems coupled with the vast globalization has made the aspect of brand management an important marketing function.…
Read Text
Characteristics of Service Marketing - Intangibility, Perishability, Inseparability, Variability
The paper “Characteristics of Service Marketing - Intangibility, Perishability, Inseparability, Variability" is a spectacular version of term paper on marketing. The revolution in technology and the growth the marketing world has witnessed in every frontier has made the concept of service marketing gain more relevance.…
Read Text
Contact Us