Word-of-Mouth as a New Element of Marketing Communication Mix - Assignment Example

The elements of the marketing mix including the 4 P's of product, price, place, and promotion are discussed in great detail with changes recommended for the present strategy.... The elements of the marketing mix including the 4 P's of product, price, place, and promotion are discussed in great detail with changes recommended for the present strategy.... Current Distribution:The place is the next 'P' of the marketing mix which is also known as channel, distribution, or intermediary....

Service marketing is a type of marketing that involves the selling of services meaning that it mostly deals with intangibilities.... Service marketing is a type of marketing that involves the selling of services meaning that it mostly deals with intangibilities.... … The paper “Why 4Ps Marketing mix Is Not Appropriate for Service Marketing" is a persuading variant of a literature review on marketing.... The paper “Why 4Ps Marketing mix Is Not Appropriate for Service Marketing" is a persuading variant of a literature review on marketing....

… The paper “Red Bull's Integrated marketing communication" is a spectacular variant of a case study on marketing.... Integrated marketing communication (IMC) refers to the process by which various messages and the transmission tools (the media) are effectively organized and coordinated with the primary aim to deliver to and receive information from the market.... The paper “Red Bull's Integrated marketing communication" is a spectacular variant of a case study on marketing....

The marketing mix is an organizational tactical toolkit that includes the elements of marketing such as product, price, people, physical evidence, process management, promotion, and place with which companies execute an effective and efficient marketing strategy.... The marketing mix is an organizational tactical toolkit that includes the elements of marketing such as product, price, people, physical evidence, process management, promotion, and place with which companies execute an effective and efficient marketing strategy....

This is achieved through strategic analysis, choice, control, and implementation of marketing communication elements (Smith & Allan, 1999, p.... … The paper "Integrated marketing communication - Case of Coca-Cola" is a great example of a case study on marketing.... The paper "Integrated marketing communication - Case of Coca-Cola" is a great example of a case study on marketing.... Integrated marketing communication refers to the control and management of all market communications....

However, what remains to be an important consideration is communication and how different elements of marketing communication can be integrated to cause the intended impact in the market and also help an organization enhance its performance and compete favorably with the rest.... In this article, therefore, the focus will be to discuss how the various elements of marketing communication which include: direct marketing, internet marketing, personal selling, sales promotion, and publicity can be integrated to give maximum impact to the target audience for a chosen product....

… The paper "marketing communication of the Gunners Agency and Cadbury" is a good example of a marketing case study.... The paper "marketing communication of the Gunners Agency and Cadbury" is a good example of a marketing case study.... This report will deliver three sections including Strategic decisions, creative strategies and marketing communication tools.... nbsp; Lastly, the marketing communication tools section will demonstrate how different marketing communication tools, resources and media can be used to strategically integrate and support the marketing campaign themes, and ultimately achieve the overall communication objectives....