Essays on Ethical Consumerism: Challenges and Opportunities in Global Markets Coursework

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The paper "Ethical Consumerism: Challenges and Opportunities in Global Markets" is a good example of marketing coursework.   Ethical consumerism refers to the act of buying products are founded on the foundations of ethics in production and distribution. It refers to the act of doing what is right indirectly. For instance, when one buys a product that comes from people who are honest and hardworking, it feels good to continue purchasing the product since it is founded under the principles of honesty and hard work. However, when one buys a product from producers who do not observe the “ morals and ethics” , it obvious that one encourages them to continue doing the same actions which are not right.

Various authors have tackled the issue of ethical consumerism differently but in the end, the point is taken home. Thompson (2012), is among the writers who strongly advocated for observation of ethics whenever one is purchasing a product. He affirms that ethics go hand in hand with sustainability. She points out that capitalism is one of the pillars that promote unethical consumerism. In her article, she discusses her visit to the superstore and overnight stay in the hotel and purchasing a bag of coffee in the fair trade.

In these areas, the corporations were instructing the consumers to use their products in an “ ethical way” and obeying the instructions hence promoting the people to be “ consumer activists” . She says that global capitalism has removed the logic behind many people and people today are going through crisis whenever they are buying what they need to consume (Thompson, 2012). The eco-capitalism, advertisements, publicity among other discourses have contributed to ineffectiveness especially when dealing with ecological depredation and exploitation of labor in the third world countries.

She continues to affirm that today actions are more than what we might think. She exemplifies a case of a person drowning and thinking to help him Priesnitz, (2010). It is ethical to help that person and eventually bringing back his hope of living. However, in today’ s situation, other things are worse than that. For example, when one is strolling in a supermarket such as wall-mart or Morrison’ s, the first question that one asks is whether the supermarket is ethical enough (UNISON, 2010.).

Does it exploit ethics in terms of employees relation and profit-sharing or it is among the worst shops that are known for taking advantage of the employees? Moreover, another question that lingers is the credibility of the goods that are sold. Are these goods produced using the right means? Are they fit for human consumption among other critical questions? She adds that when one spends a night in a hotel and finds some towels on the bin while others are laminated. She ponders about the future of the earth and therefore making the assumption that ethical consumerism is not hindered (Lawrence et al, 2014).

Looking at the coffee on the shop, she wonders whether the means of production of that particular coffee is fair or unfair. Maybe somebody in the developing country is suffering since she never got payments for her goods. This ultimately questions the ethics behind each product or service we get today. She points out that capitalism is the only way through which people violate ethical consumerism (Thompson, 2012).


Choo, S &Krasser .H (2011). The impact of cultural values, individual factors, and attention to media content on motivation for ethical consumerism/;Berkley, Michigan State university.

Deng, X. (2013, November 1). Factors Influencing Ethical Purchase Intentions of Consumers in China. Social Behavior and Personality: An International Journal, 2, 17.

Gunderson R. (2013) Problems with the defetishization thesis: ethical consumerism alternative food systems, and commodity fetishism: Berkley, Michigan State university

Lawrence, F., O'Kane, M., Carson, M., Hodal, K., Baqué, I., Kelly, C., et al. (2014). Globalised slavery: how big supermarkets are selling prawns in supply chain fed by slave labour – video. Retrieved August 28, 2014, from

Panko. R & George P. (2012) Child sex tourism: exploring the issues; Mississippi :Rutledge publishers

Priesnitz, W. (2010). Can ethical consumerism create a better, greener society?(Ask Natural Life: Answers to reader questions about sustainable, healthy family living)(Column). Natural Life, 2, 14.

Thompson S (2012), THEMICRO-ETHICS OF EVERYDAY LIFE Ethics, ideology and anti- consumerism; Mississippi ;Rutledge

UNISON, U. (2010.). UNISON Scotland Corporate Social Responsibility Ethics Briefing 44.UNISON Scotland Corporate Social Responsibility Ethics Briefing 44. Retrieved August 28, 2014, from

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