Essays on Ethical Decision-Making Process at Coca-Cola Company Case Study

Download full paperFile format: .doc, available for editing

The paper "Ethical Decision-Making Process at Coca-Cola Company" is an excellent example of a case study on business. The current business environment is characterized by the need for corporations to adhere to ethical standards in all their business operations. This has resulted from the increasing realization that corporations have the obligation of addressing environmental and social concerns apart from their primary economic objectives. Making decisions on all these issues require a deep examination of moral and ethical issues. This is so because the decisions made by corporate leaders always have far-reaching consequences to all stakeholders (the employees of the organization, the clients, the management, shareholders, and the general society in which the business operates).

Although laws and regulations embodied in the corporate policy statements of corporations are intended to guide individuals in making decisions that affect all stakeholders, particular issues and scenarios arise which are not addressed in the regulations. Solving such issues requires that individuals, who are acting as agents of the corporation, make sound moral and ethical judgments. The objective of this paper is to examine the role of the ethical decision-making process in attaining overall management success in corporations.

Using the Coca-Cola Company (Coca-Cola) as a case study, it explores how the company has achieved its business objectives as well as fulfilled its mission statement by following a sound ethical decision-making process. A detailed description of the ethical decision-making process of the company and how this has contributed to its success is given. Also, the paper briefly examines the theoretical foundations of business ethics: definitions, reasons for use of ethical decision making processes in a business environment, and the different levels of ethical and moral issues of businesses. Ethical decision-making process: Definition, aspects, and process Since the process of making ethical decisions in a corporate environment is based upon the foundation of a business or corporate ethics, it is important to examine the basic definition of business ethics together with its basic principles and theoretical formulations.

References

Asongu, J J 2007, Strategic corporate social responsibility in practice, Greenview Publishing Company, Lawrenceville.

Blanco, E & Razzaque, J 2011, Globalization and natural resources law: Challenges, key issues and perspectives, Edward Elgar Publishing, Cheltenham.

Centre for Science in the Public Interest 2012, ‘Tests show carcinogen levels in Coca-Cola vary worldwide’, viewed on 21 May 2013,

Coca-Cola Company 2012, ‘The Coca-Cola company code of businesses conduct’, viewed on 21 May 2013,

Cramer, J & Bergmans, F 2003, Learning about corporate social responsibility: The Dutch experience, IOS Press, Amsterdam.

Fernando, A C 2010, Business ethics and corporate governance, Pearson Education India, New Delhi.

Fernando, A C 2009, Business ethics and corporate governance, Dorling Kindersley, New Delhi.

Ferrrell, O C, Fraedrich, J & Ferrell, L 2013, Business ethics: Ethical decision making and cases, South – Western Cengage Learning, Mason.

Jackson, R S, Sawyers, R B, Jenkins, J G & Jenkins, G J 2008, Managerial accounting: a focus on ethical decision making, South – Western Cengage Learning, Mason.

Jennings, M M 2012, Business ethics: Case studies and selected readings, South – Western Cengage Learning, Mason.

Kapferer, J N 2008, The new strategic brand management: Creating and sustaining brand equity long term, Kogan Page Publishers, London.

Weiss, J W 2009, Business ethics: A stakeholder and issues management approach, South-Western Cengage Learning, Mason.

Download full paperFile format: .doc, available for editing
Contact Us