Essays on History of Etisalat and Its Challenges Case Study

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The paper "History of Etisalat and Its Challenges" is a perfect example of a business case study.   The analysis of the organizational structure of any company not only gives a better comprehension of the various pros and cons within the company but also gives the heads of the organization a better chance to improve their present state and make a healthy organization for their employees as well as their customers. This report analyses Emirates Telecommunications Corporation commonly known as Etisalat; which is one of the two major telecom providers in UAE. The report will discuss some of the strengths as well as weaknesses of Etisalat and diagnose the issues within the organizational structure.

Post-diagnosis analysis will be made and the report will provide some remedial plans for safeguarding the company. History of Etisalat Etisalat is a multinational corporation working in seventeen countries across Asia. In 2014, Etisalat was ranked number 13 amongst the world’ s largest network providers. In 2012, Forbes named it the most powerful company in the UAE. In the middle-east, Etisalat acts as the main internet hub and provides telecommunication services to other operators as well.

The company has various roaming agreements with the largest telecom providers in the world such as Blackberry, 3G etc. It has a point of presence operations in states such as New York, Amsterdam, London, Singapore and Paris etc. In 2011 Etisalat launched a 4G LTE network (Drack & Schwarz, 2010). A joint-stock company formed in 1976, Etisalat was a joint venture between a British company called International Aeradio Limited and the local partners. In 1983, the UAE government took the company’ s 60% share value making it a government-owned organization whilst 40% of the overall share capital was made public.

In 1991, the central government of UAE passed a federal law that gave the organization the right to provide telecommunication services across the UAE, and between UAE and other countries. Etisalat network's growth and development has increased since then. In January 2001, Etisalat's commencement of international operations under the brand name of Ufone was one of the important milestones.


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