Essays on Euro Disneyland Case Study

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361658 - Euro DisneylandIntroductionCulture is more often a source of conflict than the synergy it is supposed to bring and culture differences is always a disaster (Hofstede, 2004). Culture can make international business collaboration easy or difficult. Culture issues that emerge are cultural stereotypes about what we believe about other people’s behavour and attitudes. If a company makes decisions in another country according to how they are made in the mother country there is a high chances in failing to make the right decision (Hofstede, 2001). This paper will compare culture between France and United States basing on the Hofstede and Trompenaars theories.

It will also analyze the cultural problems encountered by a company in another company by analyzing the case study of Euro Disneyland, and will provide some solutions of dealing with cultural difference and diversity. Hofstede’s cultural dimensionsThere are five cultural dimensions according to Hofstede theory: Power Distance Index (PDI), Individualism (IDV), Masculinity (MAS), Uncertainty Avoidance Index (UAI), Uncertainty Avoidance Index (UAI) and Long-Term Orientation (LTO). Power Distance Index is the point at which organizations and institutions with less powerful members like family accept that power is distributed unequally and they expect it.

Individualism (IDV) is the degree in which people are integrated into groups. Ties between individuals in the society are loose and everyone is expecting to take care of himself and his family. Masculinity (MAS) is concerned with the distribution of roles between genders. Masculine therefore is the assertive pole while feminine is the modest and caring pole. This implies that Feminine countries have women who have same caring and modest values as men. Women in the masculine countries are somehow self-confident and competitive but not as men.

All these countries show a gap between the values of women and the values of men. Uncertainty Avoidance Index (UAI) is concerned with a search for truth by man as he tolerates with society’s ambiguity and uncertainty. Countries that avoid uncertainty try to minimize this through rules and regulations, strict laws, security and safety measures, religious beliefs and so on. Countries that accept uncertainty cultures tolerate different opinions from what they are used to. They exert few rules as well as relative religious and philosophical levels. (Edward, H., & Mildred, H., 1997). Long-Term Orientation (LTO) as the last dimension deals with virtue regardless of truth.

Long Term Orientation values are perseverance and prudence while Short Term Orientation values are respecting tradition, protecting one’s image and social obligations fulfillment. Using Hofstede’s cultural dimensions to highlight main cultural differences between the United States and FranceHofstede’s cultural dimensions explain some of the main cultural differences between the United States and France. France’s Uncertainty Avoidance Index (UAI) is 34% higher than the average of UAI average by scoring 86.

This means French strongly resist change in their traditional beliefs and traditions. The UAI score for United States is 46 and is 385 lower than the world average. This implies that Americans take risks and allow changes in their traditions and institutions. They are very comfortable with rapid change and ambiguities. Individualism score of United States is 91 being highest in the world. France’s Individuals score of 71 is also high and more than the world average by 65%. Americans are more receptive to taking care of themselves and their immediate members only than French (Edward, H., & Mildred, H., 1997)

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