Essays on Evaluation of an Entrepreneurial Business in Australia- Bakers Delight Company Case Study

Download full paperFile format: .doc, available for editing

The paper "Evaluation of an Entrepreneurial Business in Australia- Bakers Delight Company" is a good example of a business case study.   Entrepreneurship is a developing business component in the global market. Multinational organizations face increasing competition from both large and small organizations on the international platform. In this case, global organizations face increased profit margin reduction. The Australian market is one such a saturated market with two major competitive edges on its economic and political environments. On one hand, the economy has grown in its GDP output to the tenth global position according to the IMF figures in 2012.

On the other hand, the market has a conducive political environment. As such, entrepreneurship organizations in the market have been continuously developed. In this case, entrepreneurs such as Lesley Gillespie have developed organizations such as Bakers Delight Company to mitigate these challenges. This essay seeks to evaluate the formulation and evaluation factors conformance by Bakers Delight Company and recommend necessary improvements to the CEO. In its analysis, the essay reviews the components of resource acquisition, sustainable business ideas and market competitive edges. Business Situation Analysis The organization, established in 1988, developed a new business idea in the fast foods industry.

In this case, the organization adopted the franchising market expansion approach, a new strategy that fast food enterprises in the Australian market had not ventured into (Bakers Delight” , 2014). In this case, the organisation acquired an increased market ace and penetration in the economy. Consequently, the organisation has evolved into its current status as one among the leading Australian fast-food organizations. In this case, the organisation currently serves a diverse recipe variety to customers in the Australian market and beyond.

However, the economy has in the last decade shifted its eating behaviour. The emergence of healthy dieting and the emergence of increased local fast food stores pose a challenge for the organization. Therefore, organisational management is at the crossroad of implementing new strategic decisions to not only increase its current market competitiveness but also ensure increased market success in the future. It is based on this business situational analysis on the company that this essay elected it for review. Discussion Resources Acquisition Profit organizations are established with the key strategic objective of providing value to the shareholders.

In this case, organizational activities are geared toward establishing and attaining this objective. Therefore, revenue acquisition forms a paramount component is an organizational formulation and evaluation processes. In this regard, in the organizational formulation, a business model is imperative to allow for objectivity in organizational operations. Currie (2004, p. 47) argued that a business model is a vast business tool that consists of diverse tools and components that jointly propagate organizational market success. In this case, the authors stated that a business model has the revenue model structure as one of its critical components.

A revenue model is a structured approach through which organizations acquire revenues from their customer base. In this case, the revenue model provides a clear framework through which the respective organizations collect revenue. Surlemont, Chantrain, Fré dé ric, Nlemvo and Johnson (2005, p. 287) conducted a study to evaluate the need and appropriate revenue models. In its analysis, the study established that diverse organizations operating in the distinct market had diversified ideal revenue models. As such, the study established that revenue models relevance was hedged on respective markets.

However, it established some similarities between revenue streams and accounting procedures. On one hand, the study argued that organizations adopting more than single revenue streams acquired increased market competitiveness. Therefore, ideal entrepreneurial ventures provide investors with diverse revenue streams. Consequently, these increased streams allow for increased revenues and profitability through reduced market competition. In addition, successful entrepreneurial organizations adopt the matching accounting approach. In this case, the organizations match their costs against earned revenues to provide for productive and non-productive activities for elimination, restructuring or improvements.

References

Ajitabh, D. 2008, Global Competitiveness, Excel Books, New Delhi.

Antony, J. 2002, "Design for six sigma: A breakthrough business improvement strategy for achieving competitive advantage", Work Study, vol. 51, no. 1, pp. 6-8.

Bakers Delight”, 2014, Company Overview, [Online] Available at [Accessed April 21, 2014].

Currie, W. 2004, Value creation from e-business models, Butterworth-Heinemann, Oxford.

Da, S.R., Lee, P., Skott, M. & Walter, T. 2004, "Competition in the Market for Takeover Advisers", Australian Journal of Management, vol. 29, pp. 61-92.

Griffiths, M.D., Gundry, L.K. & Kickul, J.R. 2013, "The socio-political, economic, and cultural determinants of social entrepreneurship activity", Journal of Small Business and Enterprise Development, vol. 20, no. 2, pp. 341-357.

Surlemont, B., Chantrain, D., Frédéric Nlemvo & Johnson, C. 2005, "Revenue models in haute cuisine: an exploratory analysis", International Journal of Contemporary Hospitality Management, vol. 17, no. 4, pp. 286-301.

Volpe, R.P. & Schenck, N.A. 2008, "Small Business Lending Environment In Emerging Economies: A Comparison Of Brazil And Russia", Journal of International Business Research, vol. 7, no. 2, pp. 13-30.

Werbach, A. 2009, Strategy for sustainability: A business manifesto, Harvard Business Press, Boston, Mass.

Download full paperFile format: .doc, available for editing
Contact Us