Essays on Evaluation of Individual and Organisational Creativity on the Leeds City Summer Music Festival Case Study

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The paper 'Evaluation of Individual and Organisational Creativity on the Leeds City Summer Music Festival" is a great example of a management case study. The Leeds City Council in coordination with the AAA Events Company staged a major three-day music festival at the Roundhay Park over the Summer of 2006. In this paper, using the creative theory, management techniques and examples of other working practices within and external to the ‘ events’ sector, the three-day music festival at the Roundhay Park over the Summer of 2006 was evaluated. To do this, the following were addressed: recruiting a creative team and developing a creative environment, devising a range of creative processes; researching, addressing and solving the briefs problems relating to the key factors and current trends facing the industry today; and devising an effective methodology for evaluating whether attendees considered the event “ creative” . The ability to integrate creative thinking skills was honed by exploring a range of tools, techniques and processes to gain a personal, professional and competitive advantage in the context of the event.

Specifically, after the completion of the project, the following was learned: apply knowledge and understanding of creativity theory within a diverse professional event context; challenge the barriers to personal and organisational creativity; communicate creative ideas to internal/external stakeholders, and develop creative thinking skills in solving problems within different cultural and organisational contexts.

Several key skills were developed and mapped against the key skills statement such as communication and presentation, knowledge and understanding, managing tasks and solving problems, self-appraisal and reflection on practice, synthesis and creativity and employability. Evaluation of Creative Thinking of Individuals, Teams and Processes A Creative Style Questionnaire can be used to evaluate the creative thinking of individuals.

One can be rated accordingly with 1 as the lowest and 10 as the highest. A high score means that there are:   Originality This can be gauged when the individual initiates change, turns things better, comes up with creative solutions to problems and gives out good ideas   Rule sensitivity This is when the individual is found to take risks, challenges accepted practices and bends rules and regulations.


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