The paper “ Citibank Project Performance Evaluation” is a worthy variant of the case study on management. The focus of this paper entails project performance evaluation for Citibank in Saudi Arabia. It critically evaluates the tenets of the project management plan that has been developed by the Company to point mitigation strategies. To conceptualize the objective, the paper presents project performance evaluation for the company revisiting previous researchers to establish an understanding of the processes and procedures needed in performance evaluation and management. From this plan, the paper deciphers information on knowledge management on crises, implementation processes, weaknesses, limitations, and strengths of the plan.
Additionally, the literature review provides alternative solutions to the problems that Citibank is facing to get suggestions on recommended practices that will improve the performances that project managers should take. These suggestions, therefore, would help project managers to be able to evaluate the projects with a more holistic view, rather than merely focusing on the technical and financial matters. Approach to Performance EvaluationPerformance evaluation and projects should be seen as a temporal group of activities that are designed to produce a unique product service and results and offering it to another company is a typical scenario (Bhatija et al.
2017). Customer centricity or rather a customer orientation is developing a business environment while considering the needs of customers and ensuring there is close cooperation with the customers (Gummesson 2008). In today’ s growing business environment, learning about what the customers need and adhering to their needs is the prerequisite to survive and gain profits in business. Citibank shifted from being an organization that is product- to customer-centric (Alharthi et al. , 2017).
This project enabled the customers to explore all their needs via the interactive experience (Saif-Alyousfi et al. , (2017).
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