Essays on Triple Bottom Line Evaluation of the 2006 Commonwealth Games in Melbourne Case Study

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The paper "Triple Bottom Line Evaluation of the 2006 Commonwealth Games in Melbourne" is a perfect example of a business case study. Event is an organized activity that is planned in a more conscious manner and conducted to attain specific goals and objectives. Hallmark, mega, Commonwealth games are some of the major examples of tourist events. In the contemporary economic, environmental and social climate, it has become important that event managers operate in a more efficient manner. Therefore, the ability to effectively multi-task as well as being well organized are the best practices that event managers are expected to develop and perfect as they increasingly become experts within the field of event management.

The benefits of handling events in a more efficient manner are geared to time and cost savings as well as achieving enhanced event performance (Bowdin, et. al. 2010). In order to make a decision on the scale of an event, identification of the needs and resources of the hosting community as well as their appropriateness to particular situations becomes critical. From the management point of view, it is important to note that the key opportunity created through event management is an organization’ s capability to act proactively.

Thus, increasing the operational efficiency of the organization and reduces the unnecessary cost due to unnecessary service disruptions. Since strategic objectives can also be achieved through service operations, the proactive strength of event management is critical (Allen 2010). Event Various events have taken place through the principles of events management. For instance, Hallmark tourist events are the key fairs, cultural as well as sporting and exposition events of the global status held on a regular and one-off basis.

In managing the event, international reputation is gained, though with high social and environmental costs. Economic orientation is an important feature identified with the management of the hallmark event. However, little attention is given on the value of social and physical impacts the event. On the other hand, mega-event management provides the influence of planning, urban and political contextual processes of event management. It is quite clear that the significant influence of the contextual societal change, non-rational planning as well as urban leadership determine the successful management of the event.

Such factors are important in the assessment of event causation and the potentially changing ways of event policy-making. The triple bottom line evaluation of the 2006 Commonwealth games provides the basis for this report. Triple Bottom Line Evaluation of the 2006 Commonwealth Games in Melbourne The 2006 Commonwealth Games was organized by Insight Economics and commissioned through the Office of Commonwealth Games Coordination (OCGC). Through the Event Management Process, Insight Economic aimed at producing a systematic, comprehensive and credible evaluation of how the government of Victoria initiated, planned, organized and implemented the Games.

Therefore, the consultants scrutinized several documents and interviewed a number of stakeholders (O’ Toole 2000). The 2006 Commonwealth Games event were successfully organized and managed which turned out to be a great pleasure to both the people of Victoria and Melbourne. Reports indicate that after the event, both visitors to Melbourne and the hosts highly valued the shared experience. It is apparent that the achieved objectives of the 2006 Commonwealth Games event were set based on the economic, environmental and social impact of the game on people, environment and economy of Melbourne and Victoria and were largely achieved.

Based on the economics point of view, the Games were successfully managed under a reasonable budget with economic benefits estimated to be higher than the costs to Melbourne and Victoria communities. Therefore, the report findings indicate that the objectives set by the government on the 2006 Commonwealth Games event were successfully achieved. However, some minor improvements should be made on the preparation and delivery of future special events.


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