The paper “ The Change That UFO Has Brought to Tourism in Roswell, White Knight's Role in Changing City Image, Gold Coast Repackaging Through Bleach Festival” is an exciting option of assignment on management. The establishment of the UFO Festival has increased the number of tourists visiting Roswell a small city in New Mexico. The UFO festival entails the visitors wearing of alien-themed costumes and wandering in the street. The event draws its meaning from seemingly an alien aircraft crash that crashed in Roswell in the summer of 1947.The festival has contributed to the establishment of the Roswell museum which is a crucial component of drawing tourists and preserving materials for the historic event.
The museum was renovated to increase attractiveness and created a website to disseminate information and attract more visitors to UFO festivals since many people use the internet to search for holiday destinations. The preservation of materials provokes the enthusiasm of potential tourism that gets the information and thus making a trip to get first-hand information and relax from their daily route. The alien crash might be a fiction story, but it addresses the potential questions that people ask when choosing places to visit and thus settling for UFO Festival in Roswell.
Roswell City has an exceptional festival that no other place offers for its tourists. The investors/entrepreneurs are known to those people who identify the niche or unsatisfied demand. Therefore, the visit to the festival is crucial since business-minded foreigners can spot service or goods that are missing in the market. Also, they can import certain goods and services that they are not available in their market. The festival receives oppositions from critics who are of the view that the story has very many loopholes for one to believe that the alien story is real.
For instance, the primary witness in the story who claimed to be a pilot and physics graduate from GWU does not have a record to prove his attendance and piloting experience. Also, there is another side of the story by Annie Jacobsen, that the crafts were sent to the US by remote-controlled devices to scare Americans. Consequently, Frank Kaufam notes that the radar in UFO was not used for surveillance since it was undergoing constant modification and testing.
The counter stories place patches to the Alien myth and thus reducing the relevance of the festivals. Also, the establishment of more attractive historical sites and festivals in other parts of the world provides competition. Therefore, reduce the number of tourists since the meaning is lost from counter-story and attraction to more appealing places. Despite the opposition surrounding the UFO myth and festival, it is evident that the UFO festival plays an imperative role in boosting Roswell’ s tourism and boosting revenue. Question two: Role of White Night in changing City ImageThe White Night event takes place in Melbourne and it includes exhibitions, installations, music, dance, street performances, film screenings, and other interactive activities that ‘ uplifts’ emotions of the community and tourists.
The White Night is a 12hour intensive event and opens for participation to individuals from diverse social backgrounds. Therefore, it enhances the interaction and exchange of ideas in the process of enjoying a breath from the busy and monotonous schedule of daily routine. The event keeps improving in nature, for instance, increasing participation of foreigners who brings in new ideas from their countries and sharing them with domestic tourist.
Also, the event improves the social aspect of the city which is the backbone of the economic and political orientation of the cities that holds the events. The social interaction enables the exchange of economic/business ideas and political features that can improve governance and income generation in the cities that hold the White Night event. Also, the event enables the city dwellers to have an event to look forward to and relieve their stress from their normal and low-income earners to get an affordable recreational and a refreshing event.
Therefore, it results in a healthy and productive city since recreational activities are rated among the best stress relievers in organizations and schools. The events result to increase in revenue collected by the city regarding parking and other services offered. The cities that hold this event use the revenue to improve service delivery to city dwellers and renovations, for instance, repairing the road, improving security and health care services.
The event attracts business tourist who comes to spot business opportunities in the region and thus satisfies the niche in the market and also create a market in their home countries for unique goods and services present in the region.