The paper "The Great Ocean Road International Marathon" is a wonderful example of a case study on management. The great ocean road is a two hundred and forty three-kilometer stretches which is between two Victorian cities of Torquay and Warrnambool. The Great Ocean Road International Marathon (GOR) is an annual event that creates a new adventurous concept in long-distance running across Australia. The event normally takes place in the month of May and this year (2011); the GOR Marathon will be held for the seventh time since it began.
The event is well known across the globe due to its challenging course of marathon offered. As a way of attracting more participants every year, the event appeal to walkers and runners from all walks of life across the globe. The management team has ensured that the whole event is known to the world by way of publicizing and promoting the event in several countries. GOR is designed to attract tourism in the Apollo bay-Colac-Lorne region. Each may, GOR has ensured that renowned runners across the world test their fortitude on the iconic stretch of the Australian coastline.
The races are expected to be held over the weekend. There are several races which includes; thirteen kilometers, six kilometers, wheelchair race and fun run for small runs which will be held on Saturday. The Saturday races will be a warm-up to participants as they prepare for both the half and full marathons on Sunday. Participants will be competing for random awards, trophies, and more to that a prize cash of AUD40, 000 (which is the grand price). The GOR marathon is open to everyone.
However, individuals under the age of sixteen require consent from parents and guardians. 2.0 Event conceptualization2.1 Mission“ The Great Ocean Road International Marathon” mission is to encourage, secure, generate, accomplish and host quality family oriented outdoors activities in support to various sporting events across Australia. 2.2 VisionTo be the most amazing, adventurous and challenging course marathon to have been held across the globe.
ReferencesThe Great Road International Marathon. Retrieved on the 18th of March 2011: http://www.greatoceanroadmarathon.com.au/