The paper "Major Macro-Environmental Trends Facing Apple" is a great example of a Marketing Assignment. In order to evaluate the operations and functioning of an organization, it is imperative to evaluate the external influencing factors in the market. Yuksel (2012, p. 53) argued that such an analysis can be evaluated based on the concept of political, economic, social, technological, environmental and legal (PESTEL) analysis. Therefore, in order to evaluate the strategic performance of Apple Inc. , this review offers strategic analysis on its industry PESTEL factors. Political analysis on the industry establishes that the UK market, of which the organization is headquartered, has good political goodwill for local organizations.
In the recent past, the economy has embarked on a bid to support the local industries especially the technology industry. As a developed nation, the economy has increased the overall automation and technology used in the market. Therefore, the existing political climate supports the overall functioning of the industry and offers Apple a strategic expansion advantage. In addition, an economic analysis establishes that the market faces a stabilizing financial situation after the European credit crunch and the global financial crisis.
As such, the consumer base purchasing power is steadily improving with reduced inflation rates as well as increased employment levels as well as improved incomes. Therefore, this presents a stable consumer base with improved income levels. As such, this offers the Apple Company an increased opportunity to adopt increased pricing strategies in the market. Therefore, this offers the organization an opportunity to increase its profitability levels through an increased and improved customer base. Moreover, a social-cultural analysis on the organization establishes that the market faces an increased favorable shopping culture in the UK technology market.
An evaluation by Winkelmann-Gleed (2012, p. 83) stated that the UK consumer base is intrinsically motivated. This means that the consumer decision-making process is based on individual internal motivating factors and needs rather than external factors. Consequently, consumers tend to buy organizational products that are unique and highly customized to suit their needs. As such, the Apple Company is mandated with the responsibility of developing appropriate organizational systems supporting the concept of increased product customization. In this regard, in order for the organization to boost its overall market competitiveness, it ought to engage in increased market research and surveys to establish consumer preferences and product tastes prior to products designs development. A technological review on the UK market establishes that the economy has increasingly embraced technology in the respective industries' operations.
As such, this offers the Apple Company an increased consumer base in the local technology market as well as on the global platform. However, an environmental analysis of the global technology industry environment reveals that the organization faces increased operational challenges. In this case, issues such as raw materials depletion, environmental pollution, and degradation implicate on its functioning as well as on the eventual production costs.
In order to overcome this challenge, the Apple Company management adopted the sustainable production process, a corporate social responsibility program entailing supply chain management for environmental regulations conformance.
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