Essays on Role of Sustainability and the Nature of Green Logistics in the Supply Chain Case Study

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The paper 'Role of Sustainability and the Nature of Green Logistics in the Supply Chain' is a wonderful example of a Business Case Study. Through consideration of articles, journals, conferences, and books, this assessment has analyzed the roles of sustainability and nature of green logistics in the supply chain. In so doing, a number of issues have been assessed; nature of sustainability within the context of supply chain management, roles and nature of green supply chains within the context of sustainable logistics, and current examples where sustainable supply chain management approach has been used to curb issues affecting given organizations. In mid-1979 Philip Crosby published a book entitled Quality is Free.

For many of his readers, this title was a force to reckon. The most intriguing aspect of the book was that quality did not add the cost of production. Instead, according to Crosby, ensuring that quality is built on a product was, to say the least, a breakeven proposition. It is quite certain to me that by the time this book was published, companies and logistics managers around the world were entirely concerned with manufacturing and or sales and cared little about quality and sustainability.

While ignorance of quality and sustainability was the order of the day by 1979, this case is different today because ‘ greening’ and sustainability have been interwoven in every organization. Every company has been reacting to challenges of ‘ green’ issues through the implementation of ‘ green’ or sustainable logistics and supply chain management. As the matter stands, this essay intends to present a literature review in the role of sustainability and the nature of ‘ green’ logistics in the Supply Chain.

And following the increasing number of conferences, journals, workshops, and books, a systematic literature review will be indispensable in my research. Sustainability and supply chain management Just like the role of sustainability and the nature of ‘ green’ logistics in the supply chain can be understood from a different perspective, definitions of terms from different scholarly articles and books are necessary to better understand the scope of the thesis statement. To begin with, supply chain management being a recent managerial principle, the most recent book on the topic is by (Handfield and Nichols, 1998) who argue that, “ The supply chain management encompasses all activities associated with the flow and transformation of goods from raw materials (extraction), to the consumer, as well as the associated information flows.

Material and information flow both up and down the supply chain. ” (p. 2). On the other hand, definition coined by Harland has it as, “ The management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers” (Harland 1996, p. 64). Council of Logistics Management looks at supply chain management as planned coordination of important activities and tactics across those activities within specified partners with the aim of improving the long term performance.

It, therefore, remains a challenge to integrate sustainability and supply chain management. According to an article by Carter and Rogers (2008), sustainability means, “ An integration of social, environmental, and economic issues. ” (p. 361). I presume that these scholars gave these definitions from a macro-viewpoint on supply chains so that they can achieve the concept of “ triple bottom line” as suggested by Elkington (2004). If that is the idea, then my understanding of sustainability in the context of supply chain management will be the integration of the company’ s environmental, social, and economic goals through coordination of business activities so as to improve long term objectives and value networks.


Borade, A. and Bonsad, S.V. (2008) The discipline of supply chain management: a systematic

literature review. The Icfai Journal of Supply Chain Management 5(1):7-26.

Carter, C. and Rogers, D.S. (2008) A framework of sustainable supply chain management: moving toward new theory. International Journal of Physical Distribution & Logistics Management 38(5):360-387.

Elkington, J. (2004) Enter the triple bottom line. In: Henriques A, Richardson J (Eds) The Triple Bottom Line: Does It All Add up?. Earthscan, London.

Handfield, R.B. and Nichols, E.L. (1998) Introduction to Supply Chain Management, Upper

Saddle River: Prentice Hall.

Harland, C.M. (1996) Supply chain management: relationships, chains and networks. British Journal of Management 7(1):63-80.

Harzing, A.W. (2009) Journal quality list, thirty-fourth edition. Accessed 2012-05-12.

McIntyre, K., Smith, A. Henham, and J. Pretlove. (1998). Logistics performance measurement and greening supply chains: Diverging mindsets. The International Journal of Logistics Management, 9 (1): 57-67.

Proceedings of the 14th Annual Conference of the Logistics Research Network, Leeds, pp. 195- 203, September, 2010.

Shrivastava, P. (1995) Environmental technologies and competitive advantage, Strategic

Management Journal, Vol. 16, pp.183–200.

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