The paper 'Advertising Campaign for a New Cosmetic Product in the Australian Market" is a good example of a marketing case study. ‘ Daily Care’ is a new cosmetic company in Australia. It has developed a line of different cosmetic products, which it intends to sell in the Australian market. Whenever a new product is made, a need must be satisfied. Products that are not prepared to meet a specific demand in the market may end up being rejected. This may make the producers suffer huge losses. Daily Care products are demand-driven.
The company does not just produce ordinary cosmetics; it specializes in producing natural, organic cosmetics. This means it does not use chemicals to produce its goods. Most cosmetic companies use a lot of harmful chemicals while developing their products. Some people have suffered hair loss and other complicated skin conditions because of the harsh chemicals used in developing cosmetics. Daily Care will use natural extracts in all its products. Even the preservatives used will be organic. This was inspired by the new trend in the Australian market, where people are starting to prefer natural alternatives to chemically processed products. Campaign Aims The major aim of this campaign is to introduce Daily Care products in the Australian market and control a reasonable market share. Campaign Risks Risks are a part of every business.
They should not prevent people from engaging in activities; instead, people should learn to handle them. A lot of profitable creativity in the world has been driven by attempts to handle risks. As planning for this campaign progresses, the following risks are coming out: The market may not accept these products as fast as expected: - Daily Care has conducted a market analysis and testing using their products.
They have come up with a report that gives an estimate of how much time it may take for the market to adopt their products. They have approximated the number of sales that they are likely to make within different periods. If the market fails to respond as expected, the company may not be able to operate efficiently; they may run out of funds.
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Shimp, T. (2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications. Boston: Cengage Learning. pp.161