The paper "Experiential Open Innovation and Co-Creation" is an outstanding example of a marketing essay. Innovation is always taken to be one of the main drivers of economic growth and plays and plays an important role in determining the success of many organizations, especially in the private sector (Dahlander and Gann, 2010). In order to withstand stiff competition in the business environment, companies heavily invest in innovative activities. Traditionally, companies used internal research and development to generate new ideas and innovations. However, internal R& D has proved not to be sufficient, especially due to increasing technological complexities.
Consequently, companies have shifted from inter to open R& D structures in order to benefit from external sources of knowledge. Organizations are now using open innovation and Co-creation to improve the quality of their goods and services. The report, therefore, focuses on open innovation and co-creation by reflecting on my participation in various online open innovation platforms. Participation and Engagement in Online Open Innovation Platform I participated in a number of online open innovation platforms. However, I was majorly attracted to OpenIdeo, LocalMotors and 99Designs because I found the platforms interesting and involving.
Interestingly, I realized that many people are eager to come up with new ideas and solve various simple and complex problems facing individuals, groups, and organizations. I also found that the majority of people who participate in the platforms are young people who are curious and eager to come up with something new. OpenIdeo is an online open innovation platform for creative thinkers where people design better and for the social good. The platform allows people from different disciplines to share ideas and converse in order to find solutions to complex social issues.
I was able to participate in various ongoing challenges that I found to be active. The first challenge is the one that is aimed at raising children's awareness of the benefits of fresh food. The other challenge was the one involving the means of enhancing the availability of affordable learning equipment.
Boudreau, K. J. and Lakhani, K. R. 2009. How to Manage Outside Innovation. MIT Sloan Management Review 50, 69-76
Chesbrough, H. 2003. The Era of Open Innovation. MIT Sloan Management Review, vol. 44, pp. 35-42, 2003.
Chesbrough, H. 2011. Bringing open innovation to services. MIT Sloan Management Review, 52(2), 85-90.
Chesborough, H., and Appleyard, M. 2007. Open Innovation and Strategy. California Management Review. Vol. 50, NO.1 Fall.
Chesbrough, H. and Crowther, A.K. 2006. Beyond high tech: early adopters of open innovation in other industries. R&D Management 36(3): 229-236.
Chen, J.S., Tsou, H.T., and Ching, R. K. 2011. Co-production and its effects on service innovation. Industrial Marketing Management, 40(8), 1331-1346.
Christensen, J. F. 2006. Wither core competency for the large corporation in an open innovation world. Open innovation: researching a new paradigm. Oxford, 36.
Dahlander, L., and Gann, D.M. 2010. How open is innovation?. Research Policy, 39(6), 699- 709.
Dodgson, M. and Gann, D. 2006. The role of technology in the shift towards open innovation: the case of Procter & Gamble. R&D Management 36(3): 333-346.
Howe, J. 2008. Crowdsourcing: How the power of the crowd is driving the future of business. Century.