The paper "Export of Auspace Limited" is an outstanding example of a marketing case study. Auspace is an Australian company that trades in communication equipment and systems. It serves the needs of the defense, commercial and science communities in satellite communications. It does this by solving business and technical problems that arise by providing innovative, independent and cost-effective solutions. It joined the Nova group of companies in 2007 (Auspace). The markets being analyzed are the three markets that were already chosen; which are South Africa, Brazil and India. These markets were chosen after doing thorough market research, which showed their viability strength over the other considered markets.
Several factors were taken into consideration while undertaking the research including but not limited to economic, infrastructural, political, bureaucratic, ease of doing business and environmental factors. In-depth market analysis and selection of the target market The company is currently operating regionally but can expand its business to new markets with the aim of making significant growth through the expansion. Brazil, South Africa and India are some of the countries with the highest potential for the growth of the company. The three countries are highly populated which means they are significant potential markets for any organization looking to expand or to spread out of their own country.
According to July 2012 estimates, Brazil has a population of 205,716,890 people (indexmundi). The target population of the company, which is the people between the ages of 15– 64 years, is 67%, which is 137,830,316 people (indexmundi). This age group has a high uptake of communication and technological equipment. They move with technological advancement and have the financial ability to afford the products on offer.
The urban populations, which are likely to be the customers of the company, comprise 87% of the population. The literacy level in Brazil is also high with 88.6% of the population literate. This will make the entry of the company into the market relatively easy (indexmundi).
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