The paper "External and Internal Environments: Starbucks Corporation" is a perfect example of an assignment on business. Starbucks is a public limited (FMCG) Company that is the largest coffee house internationally. Starbucks Corporation is an American global coffee company it is based in Seattle, Washington. It is the largest Coffee house in the world with 20,891 stores in 64 countries. Starbucks serves hot and cold beverages, and in some stores, it also sells packed food items such as hot and cold sandwiches. Starbucks brands also provide ice-cream and coffee in grocery stores.
Starbucks has started 140 outlets with revenue of US$73.5 million from US$1.3 million in the year 1987. The company’ s market value was US$271 million by this time. Starbucks was first located outside North America. It has also started doing business in Tokyo, Japan. Starbucks entered the UK market in the year 1998 with $83 million. UK-based Seattle coffee company was re-branding all the stores like Starbucks. The company has also experienced some beverages in San Francisco through restaurants called Circadia and the restaurant was soon known as the Starbucks cafes.
The company was successful in purchasing the best coffee beans from AFC Enterprises for $72 million. The deal gained 150 stores for Starbucks for the coffee that is well known in the country. Starbucks also converted Diedrich coffee to Starbucks. In the year 2008, Starbucks also introduced a program for registered users of Starbucks cards that will offer Wi-Fi internet access to the customers for free, and also they do not take any charge for flavored syrups, soy milk, and coffee or tea refills for brewed drip.
Answer 1 The two segments of the general environment that would rank highest in their influence on Starbucks are as follows contributing to local communities and contributing to coffee beans producing countries.
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