Fast Food Essays Examples - Free Topics and Samples on Fast Food

The Business Strategy of Kentucky Fried Chicken in China
The paper "The Business Strategy of Kentucky Fried Chicken in China" is an excellent example of a research paper on marketing. Western fast-food major outlets like Subway, McDonald and Kentucky Fried Chicken (KFC) have been flooding the Chinese market over the years. Kentucky Fried Chicken (KFC) which is the leading western fast food operating in China has particularly managed to penetrate the Chinese market through its “finger-licking good” chicken which forms a major part of the Chinese’s ...
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Difference in Marketing Strategies between McDonalds and KFC
The paper "Difference in Marketing Strategies between McDonald’s and KFC" is a great example of a research paper on marketing. The research focused on the different marketing strategies between McDonald and KFC, the leading fast-food companies in the world. The marketing strategies have been evolving, especially as a result of the introduction of computers and the internet. Consequently, there have been many marketing strategies. The main question in the study is to determine the difference ...
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Customer Relationship Marketing in KFC Restaurant Australia
The paper "Customer Relationship Marketing in KFC Restaurant Australia" is an outstanding example of a marketing case study. Priority in marketing has shifted from just delivering the ‘right’ product to satisfying the customers who consume the services or products. Customer relationship marketing has turned up to be an effective way by which organizations today are able to attract, and retain their customers in their target market. The food industry has increasingly been more competitive ...
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McDonalds Australia Holdings And Well-Known Australian
The paper "McDonalds Australia Holdings And Well-Known Australian " is a perfect example of a Management Case Study. The fast-food industry is one of the fastest-growing industries in Australia. Today, fast food has become part of Australian food culture with a significant proportion of the Australian population eating out in joints and restaurants (The Sydney Morning Gerald 2015). The growth of the fast-food industry has attracted both domestic and overseas firms that are establishing ventures in ...
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The McDonald's Australia Holdings Limited SWOT Analysis
The paper "The McDonald's Australia Holdings Limited SWOT Analysis" is a perfect example of a business case study. The McDonald's Australia Holdings Limited SWOT Analysis report is meant to examine whether the Company is serving its purpose as a fast-food chain in Australia in terms of making profits and if it is capable of surviving the saturated competitive fast-food business in Australia. The company is doing well in the food industry except that it has experienced a lot of problems and ...
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Analysis of McDonald and KFC
The paper "Analysis of McDonald and KFC" is a great example of a research paper on marketing. The research focuses on the different marketing strategies between McDonald and KFC, the leading fast-food companies in the world. The marketing strategies have been evolving, especially as a result of the introduction of computers and the internet. Consequently, there have been many marketing strategies. The main question in the study is to determine the difference in marketing strategies used by McDonald ...
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MacDonalds SWOT Analysis
The paper "MacDonald’s SWOT Analysis" is a perfect example of a business case study. Following its establishment in California, USA in 1940, MacDonald’s has grown into one of the most respected and recognized brands in the world. The fast-food chain traces its rapid growth to the success of its internationalization strategy. Ever since its establishment, MacDonald’s has opened over 300,000 stores in different markets on the globe. The globalization strategy has also seen the ...
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Managing Cross-Cultural Differences in McDonalds
The paper “Managing Cross-Cultural Differences in McDonald’s ”  is a  well-turned example of a case study on human resources. Businesses today do not merely expand, they go global. The business environment has evolved in different ways in the last years. With the help of advanced technologies employed in media, transportation, and communications, businesses have more ground to play with, have better opportunities for growth and development, and face far tougher challenges ...
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Red Rooster Entry into Indian Market
The paper "Red Rooster Entry into Indian Market" is a great example of a marketing case study. Started in 1972, Red Rooster is a fast food restaurant franchise born in Australia and valued by many people. While Australians are becoming increasingly mindful of healthy eating, Red Rooster has turned out to be a healthy and tasty choice. India is an ideal market for Red Rooster because it is the world’s second-fastest-growing economy and it is also the largest democracy. Besides that, India provides ...
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Situation Analysis of Sandwich Shop in Canberra
The paper "Situation Analysis of Sandwich Shop in Canberra" is an outstanding example of a marketing case study. This situation analysis analyses a new Australian market for a new sandwich shop and seeks to address crucial factors in the marketing environment associated with opening the sandwich shop in Canberra. The sandwich shop will be quick service restaurant in Canberra. The owner of the shop is Brad was previously working in a Subway. The objective of opening the sandwich shop is to provide ...
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Unhealthy Lunches: Business Law
Consumers Protection Laws Consumers Protection Laws Leisure time in the modern world has become more important than the time spentpreparing meals. People who do not have the will, the ability or time to cook prefer buying fast food from restaurants. Although this fast food restaurant is becoming more convenient, it is important for people to consider home cooked meals. In addition to this, fast food is believed to have ingredients that affect human health negatively. According to Federal Trade Commission, ...
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Subway Systems Australia - SWOT Analysis
The paper 'Subway Systems Australia - SWOT Analysis" is a good example of a marketing case study. Australia's fast food industry has experienced stiff competition as established market players seek to outdo each other in terms of price, product development, market share and profits. With its slogan “eat fresh”, Subway Systems Australia has posed strong competition to the market leaders including Competitive Foods, McDonald's’ and Domino's Pizza and even attracting more customers ...
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Problems Facing Consumer in Accepting or Using New Products and Services at Emas Restaurant
The paper “Problems Facing Consumer in Accepting or Using New Products and Services at Emas Restaurant” is a fascinating example of a report on marketing. Emas Restaurant is located in Burwood Highway, Burwood in Victoria. The restaurant specializes in seafood and is attributed to Malaysian dishes and cuisines. Many visitors prefer visiting this restaurant because it is accessible, great place to take a breath, tasty food and favorable prices. Customers are welcomed with a gluten-free ...
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Strategic Analysis and Strategic Analysis Tools - Hungry Jacks Limited
The paper "Strategic Analysis and Strategic Analysis Tools - Hungry Jack’s Limited" is a perfect example of a micro and macroeconomic case study. The article at hand is a report discussing the structure of several industries and the various marketing strategies they use. The strategies have undergone severe analysis based on several theories of marketing. To help explain these concepts the fast food industry is the main source of reference. In addition, we will use Hungry jack’s ...
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SWOT Analysis of KFC Australia
The paper "SWOT Analysis of KFC Australia" is a perfect example of a business case study. Without much regulation in the Australian fast food industry, many international restaurants have since joined this market causing the intensification of competition (IBISWorld 2014). The changing consumer needs and health issues have made it difficult for fast food companies to satisfy such demands. As such, companies are now spending most of the time doing research on how to meet those demands. IBISWorld (2014) ...
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International Marketing: McDonalds
The paper "International Marketing: McDonald’s" is a good example of a marketing case study. The case study presents information on challenges or problems associated with international marketing. McDonald’s continuously expand across the world and has to engage with different governments. The different stakeholders including customers present different views when it comes to the products such as obesity. Some governments have created and implemented, and others have proposed legislation ...
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SWOT Analysis of Kentucky Fried Chicken
The paper "SWOT Analysis of Kentucky Fried Chicken " is a perfect example of a marketing case study. The purpose of this report is to present a SWOT analysis of Competitive Foods Australia or KFC. From this analysis, recommendations for future actions are made. The report is a culmination of lots of information ranging from data sources such as company reports, academic journals, the internet and books. Findings from this report show that the KFC’s performance has been declining as a result ...
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Strategic Business Planning and McDonald's
The paper ' Strategic Business Planning and McDonald's' is a wonderful example of a Management Case Study. McDonald's is one of the fast-food multinationals that are positioned to serve the global customers having a singular objective of increasing their market dominance coupled with increasing profitability. For decades, McDonald's has maintained its position as a market leader in the global fast-food industry. The company's operational strategies have favored its tremendous growth enabling them ...
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Strategic Business Planning for KFC
The paper 'Strategic Business Planning for KFC " is an outstanding example of a business case study. KFC is the world’s largest chicken restaurant chain business and is based in Louisville, Kentucky. After the purchase of the company by PepsiCo in 1986 the business operations, style and product offerings have significantly changed. The business of KFC has faced many problems over the years in the international markets. In this project, we study the internal features and operations of the ...
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Opportunities Which KFC Can Exploit to Uphold Its Dominance in the Fried Chicken Segment
The paper “Opportunities Which KFC Can Exploit to Uphold Its Dominance in the Fried Chicken Segment” is an informative example of a business plan on marketing. Globalization, information technology advancement, rising pressure from external forces and other fast food outlets joining the Australian market have prompted managers to rethink their strategies which can help them sustain competition and even have the market advantage (Wilkinson 2012). IBISWorld (2014) contends that most of ...
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