The paper "Feasibility Analysis of Tours Choice Restaurant" is a perfect example of a case study on marketing. Tours Choice restaurant will be a deluxe and highly modernized restaurant that will be devised to meet the immediate needs of its customers both locally and internationally. The company will be established in Darwin city (Getz 2000). It is intended to provide a variety of foodstuffs, drinks, accommodation, and other tourist associated convenienc1es. Alongside these services, the restaurant will also offer a range of facilitates including showrooms, theatre auditoriums, conference rooms, sport rooms, casinos among other tourist services.
The restaurant management will be bestowed on me as its sole owner with the help of other resourceful employees. Apart from involving skilled manpower in its management, I will also establish mutual links with other similar minded service providers to ensure that, Tours Choice restaurant offers the best quality products and services to its customers. Moreover, I will ensure that the restaurant has a lucrative reputation among other supportive service providers such as transport providers, security and local authorities so as to enhance freedom and a fear-free stay of its customers within the premises of the restaurant.
(Hall 1991) 1.1 Description of the Australia tourism industry Recently tourism industry has been rated as one of the key contributors to the growth of the Australian economy. According to the recent statistics, tourism accounts for 3.7% of GDP growth in Australia’ s economy according to the 2013 TSA report. Domestic tourism accounted for approximately 70% of this growth while international tourism was approximately 30%. This growth rate is quite encouraging as it is in the pathway towards attaining its long-term set annual growth of 4.5%.
The number of tourists in the country has gradually been increasing since 1997 with only a slight hiccup in 2008-09 that resulted from the global financial crisis. The industry is able to provide employment opportunities to over 500,000 people. With the high inflow of international tourists, the industry has led to major growth in the country’ s foreign currency.
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