Essays on Feasibility - Greenhouse Letting Agency Case Study

Download full paperFile format: .doc, available for editing

The paper 'Feasibility - Greenhouse Letting Agency" is a good example of a marketing case study. The presentation is the feasibility study prior to the launch of the operations of the Greenhouse Letting Agency to ensure that the benefits of the business override the risks and losses. It includes a cash flow statement and research on the micro and macro markets. The financial projections show that the agency should operate at a profit. However, the constant income needs change as discussed in the article where there is the inclusion of diverse activities that are unique and sustainable in the long term.

There is the analysis of the micro and macro industries with an analysis of trends in the Estate Agents Industry they are characterized by mergers and small size businesses are few and under threat. With a 90% response of students that need to rent accommodation in London, the market size is good for the success of the Greenhouse Letting Agency. The Greenhouse Letting Agency has the opportunity to expand to include agency services to help the students with finding the accommodation that best suits their needs and financial capability.

All the logistics and organizational structure are discussed. Accommodation agencies are responsible for the maintenance of private property and responsibilities such as the collection of rent and the sourcing of the tenants. It is, therefore, essential for the accommodation agency to understand the market within their area of operation, the requirements of operation, and the best approach to use in the sourcing of clients for maximum benefits for the agency and the property owners. In this case, the agency targets to offer accommodation to the students of Coventry University, London, whereby the property is at Middlesex Street.

There is competition from other agencies such as the “ The Arcade, ” London, located in Islington, North London. Among the activities involved to increase their marketability is running events that engage the students and aid interaction among strangers.

Bibliography

Arline, K., 2014. PEST Analysis: Definition, Examples & Templates. [Online]

Available at: http://www.businessnewsdaily.com/5512-pest-analysis-definition-examples-templates.html

[Accessed 9 12 2016].

Bill, T., 2016. Prime Central London Rental Index. [Online]

Available at: http://www.knightfrank.com/publications/prime-central-london-rental-index-november-2016-4288.aspx

[Accessed 9 12 2016].

FAQ, 2016. Fequently Asked Questions. [Online]

Available at: https://www.middlesex.mass.edu/faq/

[Accessed 9 12 2016].

IBISworld, 2016. Estate Agents in the UK: Market Research Report. [Online]

Available at: http://www.ibisworld.co.uk/market-research/estate-agents.html

[Accessed 9 12 2016].

Coventry University, London, London, 2016. Information for landlords. [Online]

Available at: http://www.mdx.ac.uk/life-at-middlesex/accommodation/information-for-landlords

[Accessed 10 12 2016].

Coventry University, London, London, 2016. International Students. [Online]

Available at: http://www.mdx.ac.uk/life-at-middlesex/international-students

[Accessed 9 12 2016].

Middlesex, 2016. Facts and Figures. [Online]

Available at: https://www.mxschool.edu/facts-and-figures

[Accessed 9 12 2016].

Silva, M. D., 2016. Britain’s best letting agents. [Online]

Available at: https://www.estateagenttoday.co.uk/industry-views/2016/5/britains-best-letting-agents

[Accessed 9 11 2016].

The Guardian, 2015. University guide 2017: Coventry University, London. [Online]

Available at: https://www.theguardian.com/education/2009/may/10/universityguide-middlesex-uni

[Accessed 9 12 2016].

The Student Room Staff, 2016. Coventry University, London Accommodation. [Online]

Available at: https://www.thestudentroom.co.uk/showthread.php?t=1633223

[Accessed 9 12 2016].

UK Construction, 2013. Department for Business Innovation and Skills. [Online]

Available at: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/210060/bis-13-958-uk-construction-an-economic-analysis-of-sector.pdf

[Accessed 10 12 2016].

Zimny, M., 2014. Top KPIs to Measure Your Real Estate Business Marketing. [Online]

Available at: http://www.console.com.au/top-kpis-to-measure-your-real-estate-business-marketing/

[Accessed 9 12 2016].

Download full paperFile format: .doc, available for editing
Contact Us