Essays on FIFA Qatar Business and Economic State Case Study

Download full paperFile format: .doc, available for editing

The paper “ FIFA Qatar Business and Economic State” is a persuasive variant of the case study on business. Fé dé ration Internationale de Football Association (FIFA), which has been the World Cup’ s international governing body since 1904, decided to take the international football event to the Middle East by giving the bid to Qatar. In spite of not being intrinsically ‘ big business, ’ football has strong implications to big businesses, specifically when it comes to the effects of the periodic decisions related to hosting the World Cup, which is tied to extensive private and governmental investment in television rights, infrastructure and sponsorship deals (Pielke 257). This paper’ s underlying argument is that hosting the FIFA World Cup presents Qatar with vast business and investment opportunities.

The FIFA World Cup is expected to have mild economic impacts in the period 2011-2016. Despite this, Qatar has to make significant preparation to invest in businesses and infrastructure. The investments will have to be substantially proportionate to the size of Qatar’ s economy. In addition, Qatar’ s macro-economic and long-term business development impacts need keener attention. It is also estimated that after 2022, the World Cup will bring vast opportunities that will strengthen Qatar’ s non-energy sector performance and structures.

This paper examines the FIFA Qatar business state with discussions on business investment opportunities impacts, business risks, and human rights issues, sponsorship deals and market accountability, business reputations, and impacts on business. BackgroundThe State of Qatar is a sovereign Arab emirate situated in Western Asia. It is situated in Western Asia on the northeasterly coast of the greater Arabian Peninsula. The country is an absolute monarchy, which has been led by the Al Athani family since 1825.

Currently, it has the third-largest oil and natural gas reserve possessing 25 billion barrels. This has enabled the country to become the riches country per-capita, as well as to attain the highest human development index in the world.

Works Cited

Basher, Syed. “The economics of the 2022 FIFA World Cup." Vox, 24 Dec 2010. 9 July 2014,

Chain, Dion. Residents’ perceptions of the 2010 FIFA World Cup : a case study of a suburb in Cape Town, South Africa. Cape Peninsula University of Technology, 2009.

Chavanat, Nicolas, Guillaume Martinent and Alain Ferrand. "Sponsor and Sponsees Interactions: Effects on Consumers’ Perceptions of Brand Image, Brand Attachment, and Purchasing Intention.” Journal of Sport Management, 23.1 (2009): 644-670

DrakeFinance. “Exporting to Qatar: 2022 FIFA World Cup," 2014. 9 July 2014,

Emirates. "Official FIFA Worldwide Partner," 2014. 10 July 2014,

Euler Hermes. "Qatar Gas-Fired", 2014. 9 July 2014, “The Organization,” 2014. 10 July 2014,

Foxsports. "FIFA, adidas extend WC sponsorship," 21 May 2014,

Futterman, Matthew. "For FIFA, a Tumultuous World Cup: Allegations Mount About Qatar World Cup Before Brazil Opener." The Wall Street Journal, 10 June 2014. 19 July 2014,

Gibson, Owen. "Qatar World Cup sponsors warn Fifa of damage from corruption allegations." The Guardian, 8 June 2014. 10 July 2014,

Human Rights Watch. Building a Better World Cup: Protecting Migrant Workers inQatar Ahead of FIFA 2022. Human Rights Watch: Amsterdam, 2012

Hyundai. "Sponsorship Overview," 2014. 10 July 2014,

Kemp. Daniel.” Qatar 2022 World Cup offers opportunities to contractors that can adapt and innovate." CN Plus, 22 Nov 2013. 10 July 2014,

Lee, Cindy and Bravo, Gonzalo. "Unraveling team sponsorship in World Cup: What are the influencing factors?" The Sport Journal, 2010. 10 July 2014,

Littleton, Tamara. Brands and the Politics of Sponsorship: The 2022 World Cup. HuffingtonPost, 16 June 2014. 10 June 2014,

Market Research Reports. “Qatar,” 2014. 9 July 2014,

Morgan, Guy, Lindsey Lim, Lewis Xie and Julia Beier. "Migrant Workers and the FIFA World Cup 2022 in Qatar: Actions for Business." BSR, 2012. 10 July 2014,

Pielke, Roger. "How can FIFA be held accountable?" Sport Management Review 16 (2013): 255-267

Thurston, Norton. “The Effect of Sponsorship, sponsor awareness and Corporate Image on Intention to Purchase Sponsor’s products," University of Pretoria, 9 Nov 2014. 10 July 2014,

Wiesman, Tom. FIFA World Cup Sponsorship: Is it Worth It?" Analytical partners, 10 march 2014. 10 July 2014,

Download full paperFile format: .doc, available for editing
Contact Us