Essays on Problems Facing Zenith Design Inc Case Study

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The paper 'Problems Facing Zenith Design Inc" is a good example of a management case study. Zenith Design Inc. is an architecture and engineering firm that had been performing so well in attracting young talent and giving them the opportunity to venture into interesting projects that would be beneficial to the firm. The firm’ s performance has been fine and the firm was leading other firms in the design of LEED-certified buildings. The success of the firm has been faced with challenges in its retention strategy. Lately, the firm has been losing key staff; worse still, to its main competitors.

This has raised concerns among senior management as they seek to solve the problem. This paper shall analyze the curious case of Zenith Design Inc. so as to investigate some of the reasons its employees are leaving the company to other companies. The departure of Tom Forsythe was a wakeup call to the management of the firm. The reasons for Tom’ s departure could not be understood by the head of human resources. As stated by Senyucel (2009, 23), creating and maintaining highly motivated and committed personnel is a challenge that the human resource faces.

This is because the commitment of employees reflects on their work performance and this further improves the economic performance of the organization. The motivation was stated by Senyucel (2009, 23) as a term that is used to explain why people behave in certain ways. According to Bartol and Martin (1998), motivation is a force that is used to ignite people, direct them, and maintain their behavior towards the attainment of a certain goal. As seen in the case, the commitment of Tom has been okay.

He is stated to have been at the top of his game. However, his departure from a company that he has been at for so many years demonstrates that the force behind his good job has slowed down. In essence, his motivation level has gone under. The implication from Tom’ s departure is that some expectations from his job and the projects he was in charge of have not been met. The case states that he had been in charge of many projects, many of which were challenging but manageable.

While he found the challenges interesting and worthy of his efforts, he declares that he looks forward to new and fresh challenges; better than what he receives at Zenith. This indicates a declined motivation. From the theories of motivation, it is clear that the intrinsic motivation of Tom has been affected; hence the need to find another job that is more satisfying. This is because Tom cannot talk about the reasons for his departure to those he is leaving behind. The needs that Tom has, leading to his departure, can be analyzed using Maslow's Hierarchy of Needs.

According to this theory, individuals get satisfied and motivated by in-built basic motivators arranged in a hierarchical order (Zalenski and Raspa, 2006).  

Works cited

Bartol, K. and Martin, D., Management, New York: McGraw Hill, 1998.

Darr, Kutt, Introduction to Management and Leadership Concepts, Principles and Practices, USA: Johns and Bartlett Learning, 2006.

Ghosh, A., Kato, T. and Morita, H., Discrete Innovation, Continuous Improvement and Competitive Pressure, Germany: University of New South Wales, 2007.

Laegard Jorgen and Bindslev Mille, Organizational Theory, UK: Ventus Publishing Applications, 2006.

Madu Boniface, “Organization Culture as Driver of Competitive Advantage,” Journal of Academic and Business Ethics, vol. 1, pp. 1-9, 2006.

Rahman, David, Team Formation and Organization, Los Angeles: University of California,


Senyucel Zorlu, Managing the Human Resource in the 21st Century, UK: Ventus Publishing Applications, 2009.

Ventegodt S., Merick J., Andersen N., “Quality of life theory III: Maslow Revisited,” Scientific World Journal 3:1050–1057, 2003.

Zahra, S., Hayton, J. and Salvato, C., “Entrepreneurship in Family vs. non-Family Firm: A Resource Based Analysis of the Effect of Organizational Culture,” Enterpreneurship Theory and Practice, 28, pp. 363-381, 2004.

Zalenski, R. and Raspa, R., “Maslow’s Hierarchy of Needs: A Framework

for Achieving Human Potential in Hospice,” Journal of Palliative Medicine,

Volume 9, Number 5, 2006.

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