Essays on Development of the Business Aviation Industry after the Crisis Case Study

Download full paperFile format: .doc, available for editing

The paper "Development of the Business Aviation Industry after the Crisis" is a perfect example of a Marketing Case Study. The majority of the airlines prefer rebuilding their approach through repainting livery, tweaking the plane logo to the extent of changing names. Such an approach to Malaysian airlines is not easy for its rebuild especially after the company lost two of its planes. As such, when a plane crushes, it is a company that is crushing. Currently, the Malaysian airline is racked up with huge financial losses hence if the process is continuous there is a possibility of the company to encounter reduced sales to a point whereby the company will not be financially viable. It is rightful to state that Malaysian airline is facing a long road to redemption.

Though to the opinion, the company might be able to pull through because it has managed to retain public support from the people of Malaysia. The citizens view the Malaysian airline as a symbol of national pride which offers some kind of hopeful situation in the company. The next move by the company needs to be decisive especially on power brokers to determine as to whether the airline company can rise away from losses 1.0 Business Opportunity Analysis The current airline market industry looks positive after the global recession.

The travel air demand in the Asia continent is growing rapidly hence in the next 15 years is demand is expected to double up and make the Asia Pacific region to be the world's largest aviation market (Business Aviation Industry, 2011). The immense growth in this region is spearheaded by low-cost airline travel and friendly agreements concerning web of open skies that will power long-term growth in Asian Airlines. Greater potentiality is seen in the Chinese market.

In comparison to the U. S.A, the Chinese airline market the population is served by 0.3 available seats per person per year as compared to the three aircraft seats per year for each of the 300 million people in the U. S.A (Serpen, 2013). If the Asians consumers travelers start traveling as much as the U. S.A travelers, then it is expected that the air transport in the Asian market will triple in size ( Welford, 2011) 2.0 China Business Environment Analysis Recently, the china civil aviation industry has shown rapid growth development.

Between the years 2002 and 2009, the number of air travelers tripled which has led to a growth rate of 20% in the air industry (China Airline, 2011). Further studies indicate that China Air traveling overtook the U. S.A and Germany in 2012 having more than 97 million Chinese traveling abroad and spending more than $129 in the destined countries (McKinsey & Company, 2014) According to the International Air Transport Association forecast, it is predicted that in the next 25 years China will be the world’ s fastest-growing air transport market.

This is due to the rapid growth in the China Air market is as a result of China's national economy growth and the improvement of peoples living standards. Contrarily to such immense development China Airline marketing encounter challenges. This includes the external & internal environment involving the private airline services & low cost airline travel services. Additionally, the trending homogenization of product and service, poor service delivery, congestion at airport at peak seasons and the increasing fly delays makes the airline services in china face difficulties (Lingyun, 2014).

References

List

Business Aviation Industry. (2011) Development of the Business Aviation Industry after the Crisis. On the Runway to Recovery. Hamburg.

CAPA, Center for Aviation. (2015) Malaysian Airlines Restructuring Part 1 : Capacity cut to Australia is harsh but sensible.

CAPA Center for Aviation. (2014) Malaysian Airline Restructuring: Cost Cuts Must be deep to Improve Short-haul Competitiveness.

China Airline. (2011) China Airline Annual Report, 2010.

Destination. (2015) Asia Market Master Class. Unlocking the potential of the Asia Market Master Class Workbook

Herald, Z. (2014) Desperate Steps to Revive Failing Malaysia Airline.

Keegan, W. (2011) Global Marketing Management. The Prentice Hall

Lingyun, W. (2014) Empirical Study of Airline Service Dimension in China. Journal of Economics, Business and Management, Vol.2, No.1

McKinsey & Company. (2014) China Airlines Flying Higher

McMellon, C. (2012) In the Air again: Frequent Flyer Relationship Programmers and Business Travellors Quality of Life. International Journal of Tourism Research

Nel, P. (2014) Two Malaysian Airline Disasters in 2014. Lessons for Airline Management in a Global Context. Proceedings of World Business, Finance, and Management Conferences

Oyewole, P. (2012) Marketing Airline Services in Malaysia. A consumer Satisfaction Orientation Approach. Journal of Innovative Marketing, Vol.3

People. (2011) Strategic Alliances in the World Airline Industry Progress in Tourism and Hospitality Research

SAST. (2014) Qantas: Still Australian but Struggling in a Competitive Market

Serpen, E. (2013) Strategic Planning for Airlines.

Shenzhen .Gov. (2011) The Airline Business in the 21st Century. Routledge and London

Tourism Australia. (2013) Tourism Quarterly Market Update.

Vassos, T. (2013) Strategic Internet Marketing Que Corporation, Indianapolis

Wirtz, J. (2011) The Globe: Singapore Airlines’ Balancing Act.

Welford, R. (2011) Airlines in Asia. Issues for Responsible Investors.

Zamri, A. (2013) The Truth of Service Quality in Airline Industry. A Descriptive Exploration Between Malaysia Airline & Air Asia.

Download full paperFile format: .doc, available for editing
Contact Us