The paper "Use of Social Media in Marketing " is a good example of marketing coursework. After the rise of the internet in the world social media usage has increased all around the global. Examples of social media include Facebook, Instagram, what’ Sapp, YouTube among others. The number of people using social media in 2011 is less compared to those who are using in 2017. The most popular of all is Facebook which enjoys a tremendous percentage number of users in the whole world. Blog image: https: //www. google. com/search? q=graphs+of+social+media+statistics+in+australia+from+2011+to+2017& safe=off& source=lnms& tbm=isch& sa=X& ved=0ahUKEwjAlpa0n4jUAhXGECwKHcsUBGAQ_AUIBigB& biw=1366& bih=662#safe=off& tbm=isch& q=images+of+facebook+user+in+Australia+& imgrc=npX03AJ2LZ5EoM: Therefore social media has a huge effect on the market since it can be used to change the mind of many consumers.
Also, the company can quickly identify the target in the market. Literature review Social media mostly is used in advertising of the products to the consumers, and it covers a vast range before it reaches the consumers. For instance, the company creates a Facebook page and also a Twitter handle. A business using social media benefits by understanding the market in the side of the customer perspective. Also, interact with the client to create by answering any troubling questions resulting in the creation of a friendly relationship.
Customer behaviour may be controlled by changing the mind and thought during the pre-thought period. The company learns new ideas from clients while interacting which helps in improving the quality of the product. Implications to Australian Business It is evident that social media covers a broad range of people in the society and therefore it is advisable for the firm in advertising of their products. Company innovative can be developed within a short period (Mount & Garcia 2014). The main benefit of social media to the company is saving the cost of advertising and travel.
Another is broadening of the target market since more consumers become aware of the product. Many companies have been forced to change the structure to accommodate the change of social media. The result is many companies have set aside a team responsible for monitoring the social media and also what the competitors’ are doing. The team set aside also acts as customers care to answer the clients question regarding the services offered by the firm.
Aims of the companies have been changed from individual-oriented to consumer-oriented, the taste of customers considered before producing a product rather than what the company wants. The Democratic environment has been attained in the market favouring all companies despite the size; users are aware of the products manufactured by many businesses (Bertot. et al. 2010). Establishing a business is easy since an individual advertises online implementation and reaches many people. The recommendation is that most companies need to focus on Facebook. Blog image: https: //www. google. com/search? q=graph+of+how+social+media+has+affected+business+in+Australia& safe=off& source=lnms& tbm=isch& sa=X& ved=0ahUKEwiB56i1r4jUAhVB3iwKHY3GBpwQ_AUICygC& biw=652& bih=525#imgrc=KS__qQDeAWPWOM:
Duggan, M., & Brenner, J. (2013). The demographics of social media users, 2012 (Vol. 14). Washington, DC: Pew Research Center's the Internet & American Life Project.
Lee, J. H., & Hwang, J. (2011). Luxury marketing: The influences of psychological and demographic characteristics on attitudes toward luxury restaurants. International Journal of Hospitality Management, 30(3), 658-669.
Albadi, M. H., & El-Saadany, E. F. (2008). A summary of demand response in electricity markets. Electric power systems research, 78(11), 1989-1996.
Blair, J., & Level, A. V. (2008). Creating and evaluating a subject-based blog: planning, implementation, and assessment. Reference Services Review, 36(2), 156-166.
Hall, H., & Davison, B. (2007). Social software as support in hybrid learning environments: The value of the blog as a tool for reflective learning and peer support. Library & information science research, 29(2), 163-187.
Hsiao, K. L., Lu, H. P., & Lan, W. C. (2013). The influence of the components of storytelling blogs on readers’ travel intentions. Internet Research, 23(2), 160-182.
Öberg, C. (2010). Customer roles in innovations. International Journal of Innovation Management, 14(06), 989-1011.
Petrini, M., & Pozzebon, M. (2009). Managing sustainability with the support of business intelligence: Integrating socio-environmental indicators and organisational context. The Journal of Strategic Information Systems, 18(4), 178-191.
Schindehutte, M., Morris, M. H., & Kocak, A. (2008). Understanding market‐driving behaviour: the role of entrepreneurship. Journal of Small Business Management, 46(1), 4-26.