Essays on FINISH REVISION - URGENT: Personal Development-critical Thinking Assignment

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EXECUTIVE SUMMARYJelly Belly is considering the re-investment options into Otis and had several proposals. This report is an insight into the strategic analysis carried out to arrive at decisions regarding various investment and strategy options available to Jelly Belly. The investment options to be considered are whether to continue investment (either by Jelly Belly itself or involving other investors) or to sell it off at a huge loss. The sale would be only at a price 16% of the total investment made in it ($ 800,000 being its pegged selling price and the investements made were $2.4 mn initially and 2.56 mn in the two years of its operation totalling the investment to $ 4.96 mn).

This analysis shows that it is absolutely not feasible or viable to sell off this unit at such huge a loss. Therefore, continuing with the investment and searching avenues to boost up sales at Otis is a better option for Jelly Belly. Having decided upon continuing to invest, there is a need seen for Otis to expand as it has stagnant sales at this stage.

The expansion could be seen as a strategy either into a new business market or its existing market by expanding salesforce. TABLE OF CONTENTSINTRODUCTION. .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... 3ANALYSIS. .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... 4SUMMARY. .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... ... 6CONCLUSION. .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... . 7RECOMMENDATIONS. .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... . 9REFERENCES. .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... . 10INTRODUCTION: Marketing now seems imperative in all walks of life with all the big organizations engaging in marketing activities on a large scale. Marketing strategies to a large extent determine the success of a product. Marketing affects our everday life from clothes to food to entertainment; everything is related to marketing, advertising and publicity. Regis McKenna shows his view point in (1991) in an article “ marketing is everything” he says that the marketing is not only a responsibility of single person it’s a team work which deliver the best product to customers, so everyone from a worker to director is involve in it. The case discussed here is pretty much related to the marketing and sales requirement of an investment venture ‘Otis software.

It belongs to Jelly Belly, a capital company with different business ventures and has seen a total investment of $2.4 million till now. The venture capital funding of Otis Software represents 6% of Jelly Belly’s investments.

Although Otis is taking huge inputs in terms of capital investment, its sales growth is not as projected at the end of year 2 in alignment with its overall business strategy of selling it off for $100million after five years to a major US stakeholder like Microsoft, Sun or Google. In order to revamp sales and market standings, further investments into marketing and sales efforts and options of concentrating on Business markets have been in contemplation. There are several investment and strategy options which have been examined and analysed in this report further. ANALYSIS: Present situation faced by Jelly Belly and its venture company Otis Software is not very unique and uncommon.

During last 18 months, global economic situation has got worse and companies are downsizing and restructuring their whole set ups. Jelly Belly may find it difficult but it has to make a choice of keeping the business of Otis Software under its platform or not. When it comes to investment options of:

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