Essays on Fortescue Metals Group - the General Environment Case Study

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The paper "Fortescue Metals Group - the General Environment" is a good example of a management case study.   Established in the year 2003, Fortescue Metals Group (FMG), is seeking to become the ‘ new force in iron ore. ’ The goal of the company is to become the Pilbara’ s lowest-cost producer of an iron core, by using large-scale infrastructure that is custom-designed as well as the adoption of high-tech technology. The company is actually new entrant in the forty billion dollar iron ore mining industry of Australia, and aims at challenging the leading local players namely; BHP Billiton and Rio Tinto.

However, since its establishment in the year 2003, the company has become the Australian iron ore’ s third-largest supplier. In the year 2008, the company was in the National Mining awards as the ‘ producer of the year. ’ It the year 2009, it mined, processed, railed, and then shipped over twenty-seven million tones of the product, more than forty-five steel mill clients across China. Nevertheless, much of the success of the company has been greatly attributed to its ability in meeting the growing demand of China with a viable cost structure. The General Environment Demography For years, the majority of the immigrants originated from the British Isles, and the Australian people are still mainly of the Irish or British ethnic origin.

In the year 2006 census, we find that the most commonly designated ancestry was the Australian at thirty-seven percent, followed by the English at thirty-two percent, the Irish at nine percent, Scottish at eight percent, Italian at four percent, German at four percent, Chinese at three percent and the Greek at two percent. The population of Australia had quadrupled since the stop of the First World War, much of the rise from immigration.

Following the First World War and through to the year 2000, nearly six million of the population established themselves in the country as new immigrants, which means that about 2 out of every 7 people in Australia were born out of the country. Most of the immigrants are experienced, even though the immigration quota consists of categories for refugees and family members. It is projected that the population of Australia will be forty-two million, by the year 2050.

In line with several other developed nations, Australia is facing a demographic change or shift towards an aging population, with few individuals of the working group and more retirees. In the year 2004, the average age of the general population age stood at thirty-nine years. A large number of the people of Australia approximated at seven hundred and fifty-nine thousand, eight hundred and forty-nine live outside of the country. Economy The country has a market economy with a low poverty rate and high GDP per capita.

In mid-2011, there were about eleven million, four hundred and fifty thousand, five hundred individuals employed, with the rate of unemployment standing at five percent. Over the last decade, the rate of inflation has been standing at between three and four percent and the base interest of five to six percent. The service sector of the economy, which includes financial services, education and tourist accounts for nearly seventy percent of the GDP. The country exports agricultural products like wool and wheat; minerals like gold and iron-ore and energy in the forms of coal and liquefied natural gas, in large quantities (Kirk 2008, p.

417). The country’ s largest export markets include New Zealand, USA, China, South Korea and Japan.


List of References

Kingsley, N 2007, "Fortescue goes its own way". Railway Gazette International. Viewed September 9, 2011,

Kirk, J 2008, "Fortescue opens the world's heaviest haul railway," Railway Gazette International, Viewed September 9, 2011,

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