The paper “ Origins and Importance, Legal Risk and Management of Winter Wine Weekend” is a brilliant example of the case study on management. Australians are wine-loving people and their love for wine does not only constitute a big part of its culture but has become a major source of its economic activity as well in recent years. This can be easily noticed on the effort Australia has made to draw people from within Australia and from various parts of the world to take part in its numerous festivities that feature Australian wine and dining.
The primary goal of festivities, which was once largely cultural, has shifted into more economic form as it aid in stimulating local tourism during the off-seasons of the year (Lee & Crompton 2003; Macionis 2007). By creating festivals during the off-season, local and national governments can draw people to spend their money, especially those who would not have to want to spend their money under normal circumstances (Hoffman, Beverland & Rasmussen, 2007; Hall et al 2000). Because festivities go beyond the usual promotion of culture, tradition, and the local attractions as it evolves to affairs that have economic focus behind them, the need to analyze strategic management processes involved in the festivities becomes necessary (Taylor & Shanka 2002).
Like businesses, sometimes the results of the extensive planning could be off-tangent to what the organizers initially desired (Lade & Jackson 2004). Thus, it is necessary to subject festivities and other cultural celebrations on an evaluation typically done on for-profit businesses in order to come up with the best future strategic steps. One of its most anticipated and widely acclaimed festivals is the Winter Wine Weekend, a three-day regional event that occurs annually featuring Australia’ s unique selection of food, wine, and songs as a welcome to the Queen’ s Birthday weekend in June and as a celebration for the sign that a new season for wines has come.
This paper will evaluate the capability of the management behind Winter Wine Weekend to meet its goals and objectives by evaluating the internal and external factors that play integral roles in the organization’ s strategic processes.
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