The paper “ Tasting Australia - Evaluation of the Festival, Legal and Risk Management” is an exciting example of the case study on management. In 2005, Australia came in sixth in the list of world wine producers. Festivals such as ‘ Tasting Australia’ are a major cultural feature in wine-producing regions of Australia and attract both local holidaymakers and international visitors year on year. It is interesting to trace the history of wines in Australia. As per the Australian Government, Department of Foreign Affairs and Trade (2008), it is believed that the first vines came to Australia as far back as 1788 with the first European settlers.
The credit of establishing the first commercial vineyard goes to John Macarthur and by the 20th century, the nation was importing 4.5 million liters of fully bodied red wines to the UK. The real impetus to the wine industry came between 1996-2007, where there was a whopping rise in exports. In 2006– 07, sales of Australian wine totaled approximately 1.23 billion liters: 449 million liters were sold domestically and 786 million liters were exported. Coupled with tourism, festivals such as ‘ Tasting Australia’ allow a complete experience combining cuisine, wine, culture, heritage, festivity, and celebration.
It instills immense pride amongst the organizers and host city and gives local Australians a sense of belonging and pride in the community and nation. PLANNINGThe journal Critical Success Factors for Wine Tourism (1999) presents success factors of the wine and tourism industry and broadly these may be classified as ‘ quality (of wine, service and experiences), wine country appeal, winery appeal and developmental and marketing factors’ (Getz, Dowling, Carlsen & Anderson 20-43). Adelaide can be termed as an epicurean’ s paradise with cultural, artistic, gastronomic and intellectual events peppering its calendar throughout the year.
The city serves as an excellent base for trips to the nearby wine regions. The climate of Adelaide is essentially Mediterranean and the Adelaide Hills is located east of the city providing an ideal base for a memorable South
Alonso Abel Duarte, Northcote Jeremy. Small Winegrowers' Views on their Relationship with Local Communities: Routledge, 2008. Print
Anderson, Kym .The World’s Wine Markets: Globalization at Work : Edward Elgar Publishing, 2004. Print
Australian Government: Department of Foreign Affairs & Trade. http://www.dfat.gov.au/facts/trade_fast_facts.html. Web 12 June 2009.
Beames Geoffrey. The Rock, the Reef and the Grape: The Challenges of Developing Wine Tourism in Regional Australia: SAGE, 2003. Print.
Dunphy R, Lockshin L. A History of the Australian Wine Show System: SAGE, 1998. Print
Getz Donald, Dowling Ross and Carlsen Jack, Anderson Donald. Critical Success Factors for Wine Tourism, MCB UP Ltd, 1999. Print.
Hall Michael, Cambourne Brock, Macionis Niki and Johnson Gary. Wine Tourism and Network Development in Australia and New Zealand: Review, Establishment and Prospects, MCB UP Ltd. 1997. Print.
Herbst Sharon Tyler, Tasting Australia…And it’s Incredibly Delicious. http://www.sallybernstein.com/travel/oceania/tasting_australia.htm. Web 12 June 2009.
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Maum Courtney, “Chill Island, Hot Food - Tasting Australia 2010” http://kadmusarts.com/food/?p=129. Web 12 June 2009.
McCurley Steve, Lynch Rick Volunteer Management: Heritage Arts, 2000. Print.
O’Neill Martin, Charters Steven, Service Quality at the Cellar Door: Implications for Western Australia’s Developing Wine Tourism Industry: MCB UP Ltd, 2000. Print.
South Australia Food & Wine Tourism Strategy 2009-2014. http://www.tourism.sa.gov.au/industryinfo/Documents/Food&WineStrategy_v2.pdf. Web. 12 June 2009.
Tasting Australia Goes Vintage.
http://www.tasting-australia.com.au/asset/PDFs/MR_-_Tasting_Australia_Goes_Vintage1.pdf. Web.12 June 2009.
Tasting Australia. http://www.tasting-australia.com.au/. Web.12 June 2009.
Wine Australia: Directions to 2025.
http://www.wfa.org.au/PDF/Directions%20to%202025.pdf. Web.12 June 2009.