Essays on Tasting Australia - Evaluation of the Festival, Legal and Risk Management Case Study

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The paper “ Tasting Australia - Evaluation of the Festival, Legal and Risk Management” is an exciting example of the case study on management. In 2005, Australia came in sixth in the list of world wine producers. Festivals such as ‘ Tasting Australia’ are a major cultural feature in wine-producing regions of Australia and attract both local holidaymakers and international visitors year on year. It is interesting to trace the history of wines in Australia. As per the Australian Government, Department of Foreign Affairs and Trade (2008), it is believed that the first vines came to Australia as far back as 1788 with the first European settlers.

The credit of establishing the first commercial vineyard goes to John Macarthur and by the 20th century, the nation was importing 4.5 million liters of fully bodied red wines to the UK. The real impetus to the wine industry came between 1996-2007, where there was a whopping rise in exports. In 2006– 07, sales of Australian wine totaled approximately 1.23 billion liters: 449 million liters were sold domestically and 786 million liters were exported. Coupled with tourism, festivals such as ‘ Tasting Australia’ allow a complete experience combining cuisine, wine, culture, heritage, festivity, and celebration.

It instills immense pride amongst the organizers and host city and gives local Australians a sense of belonging and pride in the community and nation. PLANNINGThe journal Critical Success Factors for Wine Tourism (1999) presents success factors of the wine and tourism industry and broadly these may be classified as ‘ quality (of wine, service and experiences), wine country appeal, winery appeal and developmental and marketing factors’ (Getz, Dowling, Carlsen & Anderson 20-43). Adelaide can be termed as an epicurean’ s paradise with cultural, artistic, gastronomic and intellectual events peppering its calendar throughout the year.

The city serves as an excellent base for trips to the nearby wine regions. The climate of Adelaide is essentially Mediterranean and the Adelaide Hills is located east of the city providing an ideal base for a memorable South

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