The paper "How Successful Expedia Company Is? " is a perfect example of a case study on management. Expedia, Inc. is an American based travel company founded by Richard Barton in 1996. As a company operating in the travel industry, it manages various international online travel brands with examples of Hotwire. com, Travelocity, and HomeAway. Its operation focuses on managing travel websites and metasearch engines in revolutionizing the sector. This report discusses the success in Expedia, Inc. identifying the measures of success, the reason for its successful outcome, and an analysis of the company’ s capabilities.
It also includes an analysis of the firms’ leadership and strategies as contributors to their success. The report concludes with a recommendation for the future of the business. Measures of Success Walker and Brown (2004) explain that there are many factors in a business that may equate to its successful outcome. This includes the financial and non-financial performance measures with research centering on financial results. Important in this measure is the understanding that the various stakeholders to an enterprise will hold varying opinions about these measures including the preference in utilizing a particular technique (Walker & Brown, 2004; Zaman, 2017).
Concerning the financial measures, Zaman (2017) identifies it as a mechanism that considers the business results involving elements such as return on assets, return on equity, and net income. Similarly, Walker and Brown (2004) argue that the financial model explains growth and profitability outcomes. Comparatively, the non-financial measures center on non economical elements with the examples of autonomy, job satisfaction, productivity improvement, environmental compliance, and innovation (Walker & Brown, 2004; Zaman, 2017). In reference to Bulley, Baku, and Allan (2014), competitive intelligence in a company is a factor that directs business success.
It involves gathering information from an external source to provide an edge in the business ahead of the competition. According to Bulley et al. (2014), it informs the planning and strategic implementation in the enterprise. Here, imperative are its functions as a non-financial measure of success.
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