Essays on Event Management - the Adelaide Fringe and the Adelaide Festival Case Study

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The paper 'Event Management - the Adelaide Fringe and the Adelaide Festival" is a good example of a management case study. Event management and organisation is usually an important aspect of human existence because it usually envelopes most of their activities. This report is aimed at analysing my experience with Adelaide Fringe and Adelaide Festival, both of which are held in Adelaide city. The purpose of the report is to analyse the experience that one has with events that are usually organised on a wider scale, in this case, the Adelaide Fringe, and the Adelaide Festival.

In order to fully address the experience of the event, I divided the report into three parts; an introduction, presentation of the findings and analysis, and the conclusion and recommendations. In order to come up with a well-researched report, a triangulated approach was employed and it comprised of observation, interviewing, and literature review. This approach led to the realisation that events usually had greater good than bad to the human population and the societies in which they are held. At the end of the report, I have outlined two recommendations that will ensure that future event experiences will be improved. Introduction    The events industry can be described as a multifaceted and dynamic industry, one that requires a constant updating of the available pool of knowledge in order to ensure that the industry has the required professionalism in the events planning perspective (Beloviene et al.

2009, p. 6). In the general sense, the events industry has been lauded as a forum that has over the years brought diverse individuals and communities together with the aim of enabling them to share aspirations and experiences that in the long run contribute to their diverse economies and also adds to the available pool of knowledge regarding the aims and purposes of the event in question.

Such events, as the Hillary Commission (2001, p. 2) claims, remain unforgettable to those who were involved.

References

Allen, J, O'Toole, W, Harris, R & McDonnell, I 2011, Festival & special event management, 5th ed., Wiley: Milton,

Beloviene, A, Kinderis, R, Williamson, P, Ivanov, T & Ortin, C 2009, Event Management Handbook, Viewed 27 May 2013 http://eventi.vfu.bg/files/Event_management_handbook.pdf

Hillary Commission 2001, Event Management, Viewed 27 May 2013, http://fulltext.ausport.gov.au/fulltext/1997/hillary/rs8.pdf

Jago, L, Chalip, L, Brown, G, Mules, T & Ali, S 2003, ‘Building events into destination branding: Insights from experts’, Event Management, vol. 8, no. 1, pp. 3-14.

Kimberly, A 2008, Qualitative, Quantitative and Mixed Approaches to Research and Inquiry, Viewed 27 May 2013, http://spahp2.creighton.edu/OfficeOfResearch/share/sharedfiles/UserFiles/file/Galt_SPAHP_Methods_Presentation_082609.pdf

Olsen, W 2004, Triangulation in Social Research: Qualitative and Quantitative Methods Can Really Be Mixed, Causeway Press: Ormskirk.

Sleeter, E 2001, Culture, Difference and Power: Instructors Manual, Teachers College Press: New York.

Tranfield, D, Denyer, D & Smart, P 2003, ‘Towards a Methodology for DevelopiEvidence-Informed Management Knowledge by Means of Systematic Review’, British Journal of Management, 14(3), 207-222. doi: 10.1111/1467- 8551.00375.

Ziakas, V 2010, ‘Understanding an event portfolio: the uncovering of interrelationships, synergies, and leveraging opportunities’, Journal of Policy Research in Tourism, Leisure and Events, vol. 2, no. 2, pp. 144-164.

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