IntroductionPerformance evaluation of any company involves the assessment of the financial and strategic planning. The evaluation process consists of analysing the various aspects or strategic aspects of a company that enhances the growth of the company in the market. In analysing the performance of any company, it is important to determine the important factors that contribute to the success of the company in relation to other competitors. This is because company success in the industry is determined by both internal and external business environment. The success of any business organization is dependent on the structure of the management and strategies that are adopted by the company.
The internal business environment consists of the members of staffs including the board 0of directors and employees. These are crucial in the development and implementation of strategies that are aimed at achieving the goals of the company (Padmalatha, 2011, p. 593). The external business environments that may influence the success of a company include the shareholder and the communities. It also includes the suppliers and customers. The aim of this report is to analyse the performance of Barclays bank using the PESTLES analysis, and SWOT analysis.
Barclays bank is one of the banks that are ranked among the 100 leading companies in the United Kingdom. In addition, the bank is also ranked as the biggest financial provider that has assets worth $3.7 trillion (Barclays Bank Plc, 2013). The bank is ranked second in the United Kingdom depending on the size of its assets (Barclays Bank Plc, 2013). The strategy of Barclays bank is to ensure company growth in the appropriate times while developing its business versatility.
It also aims at increasing the brand name in the market as well as increasing the presence of the bank. In addition, the bank aims at developing various market segments that have the capability to grow at a faster rate. The Barclays Bank StrategyThe Barclays bank strategy is based on the principle to earn more revenue. The revenue of the company is also invested in other business, which allows the company to increase its capital. This enables the company to grow at a fast rate. In fulfilling the principles that the company has ensured that, it uses various strategies, which are a priority to the success of the company (Barclays Bank Plc, 2013).
The Barclays group aims to become the best bank in the United Kingdom in providing financial services to consumers. The bank is in the process to ensure that it grows so that it can be able to accelerate the growth of other global firms. To expand its financial service beyond the United Kingdom and develop banking services in other countries. The bank also plans to become the leading bank in terms of increased operational superiority.
The bank has also identified five principles, which are crucial in the way the banking business works. The bank aims at achieving victory and success in the banking sector through collective responsibilities in the various branches and investments. This implies that the bank will ensure that various branches in the United Kingdom and outside the United Kingdom are performing well. This will ensure a general performance of the Barclays group (Barclays Bank Plc, 2013). The company hires the best people including the board of directors that are able to utilize their potential sin achieving best results.
This is achievable if the company understands the client's needs and be able to attend to their needs. The Barclays strategies also believe in employing best management practices, which will ensure the adoption of current technologies in implementing decisions that ensure the growth of the bank. Finally, the bank believes in trust that ensures the integrity of the highest order in keeping the trust of the clients and external factors.