Essays on FOR TOP WRITERS ONLY: Corporate Strategy Report On UK Company Sky TV Assignment

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9.0 Strategic alliances ……………………………………. .9.1 Mergers and acquisitions ………………………………. 10.0 Future prospects ………………………………………. 10.1 For the market …………………………………………. .10.2 For Sky TV-Recommendations ………………………. References ……………………………. Executive SummaryBringing theory into practice in business management has at times proved to be an elusive goal for many business managers. For the few that succeed in implementing business management theory into practice, the results have been rewarding with increased market share, good product/service performance in the market increased share holder returns and customer satisfaction among many other benefits. Sky TV having endured a number of CEO’s has shown some level of consistency since inception.

The company has registered stable growth over the 15 years plus. Currently, the company has shown admirable consistency in growth when the consumer spending market is shrinking due to the global financial crisis. The pay per view TV industry is thus facing a threat as consumers will tend to have more to spend on such product while corporations facing a shortage in credit will cut on their TV advertising spending which forms a major part of TV revenue. To remain afloat in such tough times then calls for proper strategic management decisions to be made that will help the company survive the short term challenges facing it and the industry and as well as move towards achieving the long term mission and objectives of the company that in the long run will also meet the company’s vision.

Sky TV has thus made use of all the relevant strategies in manoeuvring changing consumer needs and maintaining quality and customer satisfaction throughout. This has been more possible by the company offering a wide portfolio of products and services that seek to satisfy different consumer needs as enabled by their desires and income level. 1.0 IntroductionTelevision Broadcasting has over time developed from just basic information to encompass a wide variety of entertainment and sports.

The UK market has taken up the digital pay per view direction that it is viewed as the world’s hub of digital TV. One of the major players in this market is Sky TV. In fulfilment of the requirements of my course, I am analysing the corporate strategy of this firm. Thus this paper is a memo report of the corporate strategy adopted by Sky TV to reach where it is and emerge as the leading digital TV provider in the UK that is to be presented to the company’s CEO, Jeremy Darroch. 1.2 MethodologyThis report is organized into subsections each with a subheading indicating a particular aspect under scrutiny.

It views the UK TV broadcasting industry as a whole and indicates the role of the firm in discussion in the market. In analyzing the company, secondary sources of data and in particular books, journals, newspaper articles and web sources from the company website and other relevant sources have been used in obtaining information regarding the company and the industry.

Business management analysis tools have been used to identify strategies in use at the company and link them to theoretical knowledge regarding corporate strategy as have been learned in this course. Tools in use are SWOT, Five Forces, and the BCG growth Model. Others in review are the company’s strategic choice and resource allocation plus the role of market segmentation in marketing the company’s products and services (Johnson Scholes 2004, pp 12).

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