Essays on Events Planning of the Bundaleer Forest Music Festival Case Study

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The paper 'Events Planning of the Bundaleer Forest Music Festival" is a great example of a marketing case study.   There are various issues that make events successful from a management and planning perspective. These include how well the event is planned and marketed, how well the event is strategically planned and marketed to the right customers, how well the event can attract sponsors, how sustainable the process, and even how well it logistics are handled. All these are some of these issues that can make an event successful on not.

The current reflection of an event, Bundaleer Forest Music Festival, achieved much of its success from proper planning though a lot needs to be done to improve the experience for participants. Introduction The events industry in Australia and around the world is growing pretty fast and so are the challenges and the issues facing it. Increased government regulation and increased involvement of the corporate world plus a more conscious consumer has made the industry more complex. Event managers are now required to identify and service a wider range of stakeholders and to balance their objectives and needs with respect to the event (Getz, Andersson & Larson 2002).

The industry in Australia has been on an upward growth path with the number of events rising. These events target different market segments including local and international tourists. Some of the festivals are hinged on celebrating the Aboriginal culture while others are on celebrating modern art such as music, poetry, and painting. The Adelaide Fringe Festival for instance celebrates modern art while the Bundaleer Forest Music Festival celebrates music, camping, and environmental conservation. The event planning requirements for such events are largely different.

This paper thus presents my insights into the events planning of the Bundaleer Forest Music Festival based on my experience at the event last but one year supported by relevant literature. Event marketing Any single event must be marketed around a unique idea that motivates target visitors to participate (Bowen & Daniels 2005). The festival promises to offer experience in music in a totally different environment and also combining camping enthusiasts with the somehow classical and operatic music. The Bundaleer Forest Music Festival is organized by the Bundaleer Forest community which comprises residents of Jamestown involved in the forest’ s conservation.

References

The paper 'Events Planning of the Bundaleer Forest Music Festival" is a great example of a marketing case study. There are various issues that make events successful from a management and planning perspective. These include how well the event is planned and marketed, how well the event is strategically planned and marketed to the right customers, how well the event can attract sponsors, how sustainable the process
Download full paperFile format: .doc, available for editing
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