The paper “ Applying of Aristotle’ s Four Causes in the Mobile Phone Production Industry” is an affecting example of a case study on marketing. In his book, he evaluates the causes of an idea in four components namely the formal idea, the material, efficiency cause, and the final purpose for the event contemplated. The mobile telephone industry production is one of the most thriving, mass markets for fast-moving consumer goods. The efficient cause of the study is the manufacturing company Nokia which has been producing handsets with improved features such as camera, dual sim applications, television, radio, internet services as well as security settings which guarantee the safety of the handsets.
Equally, those settings come in handy as they are able to be configured to tracking devices to guard vehicles among other assets in the company. As a competitor with other established brands, constant research on improvement and accommodation of new technology is done to improve the mobile handsets (Falcon, 2008). DiscussionIn ensuring efficiency is met, the widespread branches of the company ensure that handsets by Nokia company are available in the market to their customers.
The material cause of a phone is the raw materials used in their manufacture. This includes the plastics and metals which make the casings, the microchips which make up the gadget, and the screens displaying the various contents of the phone. The formal cause in this case is the desire of telephony companies to come up with superior phone gadgets that conform to the modern changing life of the consumer. These phones are meant to go beyond the primary function of communication to include comfort and convenience in the user's lives.
The final cause of the phone includes the gadget itself as a communication device used for making calls, messaging, browsing the internet, taking snaps as well as storing data among other functions (Ammonius, 1991). Nokia Company as a mass producer has innovatively made additional features to its products that make them unique. However, in relation to James and Aristotle’ s arguments, the company is purely in the business for commercial interests and not to provide services to the consumers.
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