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Mcdonald Franchise At Latrobe University
MCDONALD FRANCHISE AT LATROBE UNIVERSITY 1.0 Introduction MacDonald has one of the most prominent franchise operations among multi-national corporations today. Since its conception in 1955, the company has actively and continually searched for franchisees to operate and own fast-food restaurants. In 2008, the company was rated number two for America Top Global Franchises and the number one franchise to own in the USA. A major question posed by other companies, envying MacDonald, is what makes ...
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Ideas pertaining to starting a franchise
Ideas Pertaining to Starting a Franchise Ideas Pertaining to Starting a Franchise INTRODUCTION TO FRANCHISING: Beginning in the 1850’s under the initiative of the Singer Machine Company, Franchising has developed become one of the most prominent business venture in the contemporary business arena. In this unique business method, the company, franchisor, sells selling rights to the franchisee. The entire business venture seems an unchallengeable notion, there are many cases where franchise initiatives ...
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Establishing an American Gourmet Burger Franchise Chain in Australia to Compete with Grilled Burger Franchise Chain
The paper “Establishing an American Gourmet Burger Franchise Chain in  Australia to Compete with Grilled Burger Franchise Chain” is a spectacular variant of research proposal on business. In order to counter the impacts of larger chains in the US, New Burger Trim Shakers Franchise which has created an intensified competition will establish a burger chain in Australia where the market is already established, with relatively large market size having been set out by its predecessors ...
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Viability Changing the Refreshed Reads Business into a Franchise
The paper "Viability Changing the Refreshed Reads Business into a Franchise" is a great example of a marketing case study. On the basis of the qualitative response from the customers outlined, it is evident that a franchise idea will be a good idea. In essence, three customers out of nine agreed with the plan to make the business a franchise and agreed to make regular visits to the franchise. One particularly pointed out that making it a franchise will guarantee that the business will be available ...
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The Franchise System of the Car Wash Guys Company
The paper 'The Franchise System of the Car Wash Guys Company' is a great example of a business case study. The car wash guys company is a renowned franchise firm that was started as a car washing facility. The company first started in 1977 in California under contractors who worked independently before growing into a number of units. The founder of the company Lance Winslow iii is credited for a number of achievements. The growth in a number of units led to the decision to move into a franchise system. ...
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The Strategic Marketing Plan of the McDonald's Franchise
The paper “The Strategic Marketing Plan of the McDonald’s Franchise” is a potent example of a case study on marketing. McDonald’s started as a small restaurant in Chicago by brothers Mac and Dick McDonald. In 1955, Ray Kroc established the McDonald’s corporation after pitching his idea of creating a national franchise to the brothers. The restaurant has since expanded to be a global brand easily recognised by its golden arches. It is in the business of delivering ...
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The Use of Technology in Recruitment and Training - Fastsigns Franchise
The paper 'The Use of Technology in Recruitment and Training - Fastsigns Franchise" is a great example of a management case study. The human resource department plays a critical role in ensuring the success of an organization. Today, employees are seen as the key assets of an organization. Having the right employees with the right talents is a source of competitive advantage (Hoyle 2013, p. 13). As such, human resource managers must ensure that an organization acquires the right talents to ensure ...
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Nashville Predators - Marketing Strategy for an NHL Franchise
Nashville Predators: Marketing Strategy for an NHL Franchise 1. Specific variables in Nashville that have a direct impact on the success of the Nashville Predators The success of a team mainly depends on some key variables within the home city, which will have a direct impact on the key measures of the team performance other than the league standing, which include number of ticket sales, amount of corporate sponsorship and revenue from building operations. It is of essence to note that some of ...
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Pie Face Bakery Cafe Franchise Recruitment and Selection Plan
The paper "Pie Face Bakery Cafe Franchise Recruitment and Selection Plan" is a good example of a marketing case study. Every business seeks success and any opportunity which comes that can bring success is always taken. This is the same case with Pie Face. The company, in its quest for growth, started franchising in 2009 and the success of the franchises prompts the development of more (Pie Face, 2010). Additionally, since the initiation of the franchise business, many markets have not been exploited ...
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Modes of Entry in the Foreign Market for the Leather Manufacturer and the Franchise Model as the Best One
The paper “Modes of Entry in the Foreign Market for the Leather Manufacturer and the Franchise Model as the Best One" is a spectacular version of a case study on  business. The company which deals in leather goods is looking towards entering into the United States because of the great opportunity presented by the country. The growth in leather products and the increasing orientation of people towards these products is forcing the company to look towards expanding its reach. For this, ...
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Franchises and Finances
Harris Kamran Business Case Study 28 August Franchises and finances: Domino’s Pizza Different international and multi national companies have different franchise packages, depending upon their mode of operation and their requirements. A study of these franchise packages reveals the scope, coverage, risks, financial standing, and customer ratings related to these companies. This paper is a case study of the franchise package of Domino’s Pizza, an multi national ...
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The Advantages and Disadvantages of Expanding a Business Through the Use of Franchising
The paper "The Advantages and Disadvantages of Expanding a Business Through the Use of Franchising" is an outstanding example of an essay on marketing. A franchise can be described as a business agreement in which the franchiser (business owner) allows others (the franchisees) to own as well as operate a business on his/her concept and trade name. According to Tassiopoulos (2009), franchising is a proven business strategy developed by a franchisor that permits the franchisee to make use of its established ...
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Mandatory Industry Code in the Franchising Industry
The paper "Mandatory Industry Code in the Franchising Industry" is a great example of a marketing essay. The franchising has been experiencing tremendous changes that have marked many steps to its stabilization. The most notable development in the industry is the creation of the right rules and laws that can control most of the issues that affect the market in the recent past. It is appropriate to argue in a way that will create an understanding of the parties that take part in the process i.e. ...
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Benefits New Entrants Get from Hotel Franchising
The paper "Benefits New Entrants Get from Hotel Franchising" is a perfect example of business coursework. Franchising refers to the relationship where a brand owner (franchisor) gives a franchisee the right to use his brand name. According to Chathoth and Olsen (2003), the main aim of a franchise is to offer a strategic partnership for the franchisor and the franchisee. There are great opportunities that are emerging in hotel franchises in the UK and around the world. Achrol and Kotler (1999) ...
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The Performance Management Process at Omega Inc
The paper "The Performance Management Process at Omega Inc" is a great example of a case study on management. Omega is a small manufacturing company whose achievements depends on the sale representative hired by it is varies franchise dealers. With its growing business was a need to put a performance management process in place to stay at the top against its competitors. The company agreed to support and partially fund the training programme for the sale representatives while the all the franchise ...
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The Impact of Franchising on Economic Growth
The paper "The Impact of Franchising on Economic Growth " is a perfect example of marketing coursework. The impact of franchising on economic growth is felt globally. Since the 1950s, franchising has grown rapidly and is currently omnipresent in the United States. A study by PriceWaterhouseCoopers approximated that there were just about 767,000 business setups in the United States that engaged in Franchising in 2001. Overall, they provided approximately $1.5 trillion output at the time (Aliouche ...
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Franchising as Entry Option in International Hospitality Industry
The paper “Franchising as Entry Option in International Hospitality Industry” is a convincing example of the case study on marketing. The global hospitality industry is undergoing a transformation. Over the past, international hotel chains typically grew in the west, that is, in the United States, Canada, Europe, and Australia. However, slow growth in these areas over the past decade, fast growth in emerging economies in Asia and Latin America, and forecasts of even stronger growth in ...
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Measuring Employee Performance
The paper "Measuring Employee Performance" is a good example of coursework on human resources. Measuring employee performance is an important measure especially when the organization seeks to improve the success of the business. Generally, an organization or a business franchise can measure its performance levels whether internally, individually or as a whole in various ways.  Some of the common ways of measuring employee performance in the business include; setting up random methodologies of ...
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Barco Projection System, Barcos Decisions that Contributed to Current Problems
The paper "Barco Projection System, Barco’s Decisions that Contributed to Current Problems" is a great example of a business case study.  The strategy is the core factor that determines whether a business will succeed or end up in reds. Barco has a fairly balanced pool of strategic resources, which include, a team of skillful engineers and, a strong brand name based on their superiority. Their brand name and a team of engineers, therefore, are the major strongholds of their strategies, ...
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Employing and Managing Culture and Diversity
The paper "Employing and Managing Culture and Diversity" is a wonderful example of a case study on business. One of the most important factors in any business entity is the ability to put ethics before profits. A business that prioritizes profit maximization at the expense of adequately compensating the factors of production will always suffer financial losses in the long run (Robbins et al., 2015). The most important and the most sensitive of the factors of production is labor. Employees are the ...
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