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Advertising Methodologies Utilized by Dairy Farmers
The paper "Advertising Methodologies Utilized by Dairy Farmers " is a perfect example of a business case study. This report inspects the universal advertising methodologies utilized by Dairy ranchers as a part of its journey to tap the worldwide business sector. The motivation behind the report is to furnish the organization with the data important to revise and enhance their advertising methodology. Throughout the years 'Dairy Farmers' has exceptionally broadened its items and is presently delivering ...
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Pie Face Bakery Cafe Franchise Recruitment and Selection Plan
The paper "Pie Face Bakery Cafe Franchise Recruitment and Selection Plan" is a good example of a marketing case study. Every business seeks success and any opportunity which comes that can bring success is always taken. This is the same case with Pie Face. The company, in its quest for growth, started franchising in 2009 and the success of the franchises prompts the development of more (Pie Face, 2010). Additionally, since the initiation of the franchise business, many markets have not been exploited ...
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The Relative Impact of Marketing Research and Development
The paper "The Relative Impact of Marketing Research and Development" is a perfect example of a Marketing Term Paper. IKEA has been working in the industry since 1943 and is one of the major furniture dealers in the world. Being in the business for such a long period has enabled them to have the largest chain of furniture stores in the UK which deals in a variety of furniture, bathroom fittings, accessories, and kitchen fittings” (Company Website, 2012). The company has followed a policy of ...
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Market an Australian Branded Wine Into a Foreign Market
The paper "Market an Australian Branded Wine Into a Foreign Market" is a wonderful example of a Marketing Business Plan. The major role of marketing in any business company is to enable a company to gain market leadership through understanding the needs of consumers and executing strategies that generate superior quality, value, and service. Marketing aims at building value-based relations with a company’s customers, as well as with various internal and external business units of a company. ...
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Strategic Marketing Plan for Cathay Pacific Airways
The paper "Strategic Marketing Plan for Cathay Pacific Airways" is a perfect example of a marketing case study. Cathay Pacific began its operations in 1946 as a regional airline for Asia based in Hong Kong International Airport but currently one of the world-leading airline companies providing cargo and passenger transport services across more than 149 destinations in 39 countries. The growth over the years of Cathay pacific has been associated with the concerted efforts in the past of building ...
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Value-Based Marketing for Bottom-Line Success
The paper "Value-Based Marketing for Bottom-Line Success" is a great example of a Marketing Business Plan. Honda is a company that operates in a very challenging and competitive industry. In analyzing the environment whereby the company operates we have to look into Honda’s micro and macro environments. Honda microenvironment is comprised of suppliers, distributors, customers, and competition whose relationships affect the cost and quality of products. Honda relies on different suppliers who ...
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A Need for COS Australia to Come Up with High-Quality Products to Suit Their Customer Needs to Gain a Competitive Advantage
The paper “A Need for COS Australia to Come Up with High-Quality Products to Suit Their Customer Needs to Gain a Competitive Advantage” is a  worthy example of a business plan on marketing. COS is a brand for men and women who are in need of functional, modern as well as a considered design. The brand offers its customers with reinvented wardrobe essentials and classics they also create fashion pieces and aim that they last beyond seasons. They ensure that they merge the traditional ...
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Nike and Adidas - Consumer and Behaviour Theory
The paper "Nike and Adidas - Consumer and Behaviour Theory" is an outstanding example of a marketing case study. This report will examine two companies, Nike Inc and Adidas AG with regards to their sports shoe brands namely Air Jordan and Adidas Sports Performance. The two companies use different consumer behaviour theory and concepts to market their brands. Nike uses a sociological model to market its Air Jordan brand whereas Adidas uses a psychoanalytic model to market its Adidas performance ...
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Virgin Australia Airlines Strategic Marketing
The paper "Virgin Australia Airlines Strategic Marketing " is a perfect example of a Marketing Business Plan. Virgin Australia Airlines (formerly Virgin Blue airlines) is a low-cost carrier operating in Australia. Established in 2000, the airline has been successful in its marketing campaigns and has been able to acquire a significant market share in Australia. Lately, however, the airline’s profitability and the business base has been on the decline. Specifically, the airline’s growth ...
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Nestle SA - Market Description, SWOT Analysis, Target Market, and New Product Designed
The paper “Nestle SA - Market Description, SWOT Analysis, Target Market, and New Product Designed” is a worthy variant of the report on marketing. Nestle S.A is an international company that deals in the production of beverages and foods that target all age groups in the world. The company has its origin from Switzerland, and it has expanded to cover all the corners of the world including Europe, America, Africa, Asia, and South America. Nestle S.A is the largest food and beverage company ...
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Attractiveness of Singapore & Mexico for Foreign Direct Investment
The paper “Attractiveness of Singapore & Mexico for Foreign Direct Investment” is an excellent example of a report on macro & microeconomics. With globalization, multinational corporations (MNCs) are seeking new markets outside their traditional home countries. This is normally attained through foreign direct investments- FDI (Borensztein, De Gregorio & Lee, 1998, p.116). However, this has to be conducted with a caveat where a thorough analysis of macro factors is paramount ...
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Dimensionalizing International Market Entry Mode Choice
The paper "Dimensionalizing International Market Entry Mode Choice" is a perfect example of a Management Term Paper. International marketing involves selling the company’s products in foreign countries. Unlike domestic marketing, international marketing is highly complex due to variations in cultural, political, social, and economic environments. This paper focuses on developing an international market plan for Accolade Wines as it enters the Chinese market. Accolade Wines is the leading Australian ...
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Westfarmers Company - Market Assessment as a Vital Part before Entry into Market to Determine the Companys Viability
The paper “Westfarmers Company - Market Assessment as a Vital Part before Entry into Market to Determine the Company’s Viability” is an apposite example of a report on marketing. Before venturing into an international market, market assessment should be performed to determine the viability of the new market. This assessment is done on the market to determine the acceptance of the products through analysis of the size, the growth and distribution channels that exist in the new international ...
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Exporting Event Cinemas to South Africa
The paper "Exporting Event Cinemas to South Africa" is an outstanding example of a marketing case study. Event Cinemas is an Australian based movie theatre exporting its products and services to South Africa in Africa. It will target customers in Johannesburg, Cape Town, Durban, and Pretoria which are popular towns. The product and services of Event Cinemas will be to provide ultimate movie experience to children, teens, families, young adults and adults between ages 5 years to 54 years. The ...
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Creating and Marketing New Products and Services
The paper "Creating and Marketing New Products and Services" is a wonderful example of a Marketing Business Plan. This strategic marketing plan will examine the creation, implementation, and assessment of marketing strategies. The focus will be on the implementation of a new idea for SportUNE, a key component of UNE Life and the University of New England as a whole. An evaluation of the organization and literature suggests that the firm is at the mature stage of its life cycle. As such, the firm’s ...
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Opportunities Which KFC Can Exploit to Uphold Its Dominance in the Fried Chicken Segment
The paper “Opportunities Which KFC Can Exploit to Uphold Its Dominance in the Fried Chicken Segment” is an informative example of a business plan on marketing. Globalization, information technology advancement, rising pressure from external forces and other fast food outlets joining the Australian market have prompted managers to rethink their strategies which can help them sustain competition and even have the market advantage (Wilkinson 2012). IBISWorld (2014) contends that most of ...
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Australias Economic Growth in the Tourism Industry
The paper "Australia’s Economic Growth in the Tourism Industry" is an outstanding example of a marketing case study. One of the factors that contribute to Australia’s economic growth is the tourism industry. This has been made possible by the existence of a government sector that is efficient, a competitive business sector, and a labor market that is flexible. The government has set forth policies that ensure the tourist industry is vibrant. The tourism industry has also played a ...
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Impacts of Social Media on Traditional Marketing and Communication among Stakeholders
The paper "Impacts of Social Media on Traditional Marketing and Communication among Stakeholders " is an outstanding example of marketing coursework. The advent of social media has seen a number of changes being adopted into various fields. The internet and the World Wide Web have given impetus to such changes. Marketing has massively been influenced, with the shift from traditional communication channels among the stakeholders being equally registered (Wolfe & Snyder 2003). The internet ...
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Impact of Increased Use of 3d Printers on Material Usage and Wastage
The paper "Impact of Increased Use of 3d Printers on Material Usage and Wastage" is a perfect example of a marketing case study. There is a global shift in printing technology from 2D printers to currently 3D printers. The change in technology has a tremendous impact on consumer taste, and preference since consumers will go for the new technology rather than sticking to the old technology. Consumers always change regardless of the purpose they want to accomplish. The shift, therefore, poses ...
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Creating Powerful Brands in Consumer Service And Industrial Markets
The paper "Creating Powerful Brands in Consumer Service And Industrial Markets" is a wonderful example of a Marketing Case Study. This paper seeks to analyze Lindt chocolate as the main brand that is being discussed. It has analyzed why Lindt chocolate has been successful for a long time. Firstly, Lindt chocolate prevents tooth decay and is a nutritious brand. The brand is also successful based on the fact that cocoa butter is formulated with fatty components of beans and the cocoa solids that do ...
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