The paper "Axis Tour and Restaurant Agency - Technical Feasibility" is an outstanding example of a business case study. Axis Tour and Restaurant Agency is a new tourism firm, formed as a sole proprietorship. The owner has an intense interest and has resorted to undertaking the operation's report in the tourism industry. He delights in meeting people and sharing experiences. This synergy and passion for tourism build the basis for establishing this creative service industry. This venture is a service industry intends to specialize in three lines of businesses namely; tours and travel, restaurant and accommodation.
The goal is to serve all the tour clients’ needs for each company we work with and be a one-stop-shop. While the services will be, product quality and prices will be excellent, the marketing strategy focuses on building long-term relationships with our customers (Apostolopoulos et al, 2013). By focusing on its commitment to helping clients and tourism sector obtain the tour products and services they need, the agency will increase its sales to projected levels while improving the gross margin. It will distinguish itself by reinforcing reliability and expertise with competitive pricing and services that suit clients’ needs. Company Ownership and location Axis Tour and Restaurant Agency are a start-up owned sole-proprietorship ventures.
Tourism firm that deals with tour, accommodation and restaurant services. Incorporation will be explored as a later option. The company will be strategically located at the outskirts of the capital, which is serene for tour clients. This location gives an advantage over the busy streets of a major city. Travel agents will also gain the advantage in accessing and delivering real-time services to both individual clients and corporate clients (Beltramello et al, 2013). The company will also be located near the city’ s national airport; will act as a major hub for regional and international clients.
In partnership with travel agents, the company intends to establish strong ties with government agencies like the tourism Ministry. This strategy will help build a strong corporate relationship with statutory partners and offer a competitive advantage. Start-up summary and maintenance Our initial start-up costs will amount to approximately US $485, 500 to finance leasing requirements. Of which, the US $450, 000 will be used to purchase office equipment and up-front property costs until the credit is established with clients.
Additionally, we project the need for a financial commitment of another US $200, 000 to finance receivables and payroll expenses for the first 12 months of operation. The facility will be regularly maintained by a resident engineer. This will include, among other services, maintenance of gardens, interior design, physical renovations and environmental approvals. Government environmental agencies require a regular assessment of structural facilities. This task dedicated to the expert will relieve the management of the burden of overseeing tasks which they might not be familiar with. The company will use the competitive contract award system to furnish the leased business premise.
All supplies to be used in service and production will also be procured in the structured procurement policies. This will save the company the damage of corruption and substandard supplies. Such supplies can compromise the quality of food and other related services (Chesbrough, 2013). Start-up list and Costs Item description Amount US $ Legal 2,000 Meet & Greet 6,000 Business Plan 4,000 Logo Design 1,500 Stationery 9,000 Insurance 4,000 Business Cards/Brochures/Website/Social Media 4,500 Initial Mailing/Marketing 1,000 Process Funding 5,000 Office Equipment 450,500 Total Start-up Expenses 487,500 Start-up Lease Assets Cash Required 487,500 Other Current Assets Kshs. 0 Long-term Assets Kshs. 0 Total Assets 487,500 Total Requirements US $. 487,500 Products and Services Axis Tour and Restaurant Agency provide tour and travel services, world-class restaurant services and accommodation services.
The focus is on providing the broadest possible types of tour industry services.
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