Gap analyzes - Essay Example

GAP1 Introduction Nestle has been serving worldwide with its fabulousness in item wellbeing, quality, and worth. It gives numerous items, which incorporate dairy items, refreshments, water, and baby dietetic and dessert shop. Current situation Currently Nestles is named by KMPG as one of the world’s top ten companies with their CSR implementations. However in the UK a lot of people do question the ethical approach of Nestle. many people in the UK believe that Nestle contributes to the unnecessary death of babies by promoting the use of baby food such as stating on the packaging that it is the ‘’natural start’’ and that is protects your baby.

This way of doing business has caused a boycott to be issued against Nestles baby food (Nestlé boycott, 2013). Desired situation The desired situation would be that Nestle stays in the top ten of the world’s companies with their CSR implementations, but with a better reputation and image in the UK by showing the public that they ethically are doing the right thing. This in term would make sure that they not only are in the world’s top ten companies using CSR but that the public in the UK also recognizes this.

The gap There is a gap between the assigned status of Nestle and the status is actually has within the UK among the general public. KMPG put Nestle in one of world’s top ten companies list that implement CSR, however within the UK they are not seen as ethically responsible because of their promotion of baby food. Solutions 1. Chaining the labels on the baby food and changing the commercials about the baby food to show people that baby food products are not necessarily better but the best alternative. 2. Being more open about the way these baby food products are made and showing what products exactly are being put into the baby food products to show people that these products really are good for your baby.

Conclusion When looking at the SWOT analysis Nestle clearly possesses a lot of strengths on which they can build and which explain their reputation. They do not have that much weakness; however some of those weaknesses could pose as a threat to the reputation of the company, such as their contribution to shady deal making. When looking at the strengths and weaknesses it is clear that the strengths prevail over the weaknesses. When looking at the threats and opportunities the lists are of same length.

The weaknesses are mostly common weaknesses that almost every company would have in the same position or other positions as Nestle. GAP 2 Introduction Nestle has been serving worldwide with its fabulousness in item wellbeing, quality, and worth. It gives numerous items, which incorporate dairy items, refreshments, water, and baby dietetic and dessert shop. Current situation Nestle company has submitted itself to the lessening of consumption of conventional capital and ensuring natures domain overall.

Nestle strives to take after the "Triple-end result" goal of corporate legislation by striving to improve the social, natural, and monetary parts of the operation ("The Nestlé Policy on Environmental Sustainability"). Notwithstanding anticipating a manageable view of the organization, late encounter at Ivory Coast demonstrates that the organization can enhance its open picture. Desired situation KMPG put Nestle in one of world’s top ten companies list that implement CSR, however within the UK they are not seen as ethically responsible because of their promotion of baby food.

It has a strong holding supply chain. Each part of the supply chain relies on a strong relationship with other areas. This creates an environment with people who think on the same level. It creates a team like atmosphere (Supply Chain). It also has a very competent in mergers and acquisitions around the world. Nestle has been very successful in forming successful partnerships and acquiring other companies to grow and let them maintain leadership within the company (Jones, 2012). The gap Nestle is faced with the threat of major global food competitors.

The other major food competitors could threaten Nestlé’s market share or position in the market. There is also the threat of competition from smaller, local companies who are more in touch with the needs of the local market. Conclusion The company ought to focus on its strengthens, improve on its weaknesses and exploit the opportunities at hand. Nestle has the opportunity to enter and expand into new markets. For instance healthy products are really popular now a days this creates an opportunity for Nestle to expand in.

(geographic and product). GAP 3 Introduction Nestle has been serving worldwide with its fabulousness in item wellbeing, quality, and worth. It gives numerous items, which incorporate dairy items, refreshments, water, and baby dietetic and dessert shop. Current situation Numerous individuals in the UK accept that Nestle helps the unnecessary demise of children by advertising the utilization of infant nourishment, for example, expressing on the bundling that it is the common begin and that is secures your child.

Thusly of working together has brought about a blacklist to be issued against Nestles infant sustenance (Nestlé boycott, 2013). Desired situation The company has a history of good and capable leadership. Nestle recruits people competent and motivated as well as people who respect Nestle’s values, provide equal opportunities for their development and advancement, protect their privacy and do not tolerate any form of harassment or discrimination. The desired situation would be to ensure that Nestle remains at the top with a much better rand image.

Gap The company has a History of unreliable products and product recalls. They have had some trouble with their food being contaminated and containing products which were not supposed to be in it which resulted in a recall of their products. It also has a bad implementation of CSR. Nestle has come across a lot of problems on an ethical level this is because they are seen as not that ethical therefore there implementation of CSR is not that good. The company is also faced with the threat of popular large discounters.

These large discounters could attract more people because nowadays the demand for cheaper products is rising. Solution and conclusion The company ought to exploit the opportunity to improve and develop new products. For instance Spicy cuisine continues to sell. But how spicy is spicy? And which kind of peppers, salsas, and sauces should you offer? Or The International Trend isn’t slowing down. Consumers want more bold ethnic flavours. Offer choices like Greek, Thai, South American, and other “exotic” flavours.

It should also work in establishing new joint ventures to strengthen their position on the market and learn from other companies their strengths.