The paper "Global Business and Strategic Concepts - Jaguar Land Rover" is a perfect example of a business case study. Jaguar Land Rover (JLR) is a British automotive company that resulted from the merging of two companies: Jaguar Cars and Land Rover. The company has its headquarters in Whitley, Coventry. JLR is also a subsidiary of Tata Motors. This company design develops and manufactures vehicles under the Land Rover and Jaguar marques. These marques had high levels of popularity even before the merging took place in the year 2002.JLR was later acquired by Tata Motors in the year 2008 (Hutton 2013, p.
35). JLR is well known for the production of premium luxury vehicles which usually come at a very high cost. Being a company with a global presence, the company has always strived to make sure that they use the right strategies to cope with the high levels of competition. This paper is a discussion of global business and strategic concepts of Jaguar Land Rover. 3. Strategy(Strategy has to have those points. • To increase profitability and profit growth, firms can – add value– lower costs– sell more in existing markets– expand internationally) There are a number of things that Jaguar Land Rover does in order to make sure that they are in a position to enhance their profitability.
One of the ways through which they are able to enhance their profitability is through value addition. In the year 2014, the company’ s CEO gave a statement that was aimed at giving the public information about the plans by the company to design and produce next-generation vehicles, which will be unbeatable in terms of quality, sustainability, and reliability.
The new strategy was supposed to be in effect on their productions and operations (Tiwari & Herstatt 2014, p. 99). This strategy involved highly investing in innovation and production technology. These two factors have proved to be important in quality automotive design and production. The CEO points out that their brand new £ 500 million engine plant was a perfect example of the things that the company was doing with the aim of making sure that the value of the products that they avail in the market is highly competitive.
The company has always strived to make sure that their products are greener by reduction of the carbon emission that results from the use of their products.
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