The paper "Emirates Airline’ s Global Strategy" is a perfect example of a case study on management. These days, the airline industry is amongst the most crucial industries, for the reason that it is supporting the globalization as well as internationalization goals for scores of businesses all around the world. As stated by Rothkopf (2009), this need has generated big pressure for the airline companies, creating the need for global strategy. Besides that, globalization has forced businesses to increase their innovations, inventions, and investments so as to satisfy the expectations of their customers.
The core of the global strategy is an extensive global vision that takes into account the prospects of all locations as a market as well as a basis of competitive advantage. In essence, global enterprises have to formulate strategies for global integration, diversification, and expansion so as to exploit, protect, and develop their capabilities as well as resources. In this case, determining geographical coordination degree and scope has to be considered in regard to a competitive global environment. As will be evidenced in the essay, concerns for strategic objectives and goals as well as strategy processes are extended when operating in a global setting.
In the Middle East, the airline industry is very competitive, volatile as well as bound by cyclical fluctuations. However, Emirates Airline has ascended beyond this environment and managed to endure an economic recession to become recognizable and grow to be a global airline (Namaki, 2007). In view of this, the paper seeks to explain how Emirates Airline’ s global strategy operates, highlights the nature in addition to drivers of the company global strategies, as well as identifies and explains the challenges facing the company’ s global strategy for achieving higher performance levels. Emirates Airline Overview In a nutshell, Emirates airline is a Dubai-based global company that was founded in1985, and mainly focuses on providing commercial air transportation services (The Emirates Group, 2009).
The airline has a fleet of more than 200 aircraft, flying to more than 140 destinations in over 80 nations across the globe.
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Namaki, P. D. (2007). Emirates Airlines In a League of its Own: Is this the Right Strategy? Capital Magazine, 9-16.
Rothkopf, M. (2009). Innovation in Commoditized Service Industries: An Empirical Case Study Analysis in the Passenger Airline Industry. Münster: LIT Verlag Münster.
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