The paper 'Global Operations of Wal-Mart, Costco and Aldi Corporations " is a good example of a marketing case study. Wal-Mart, Costco and Aldi Corporations are the giant names in the retail market industry where some policies, which other small businesses follow are known by the name of such big houses. The way of purchasing and procuring of goods is carried out on a very huge scale and this adds to their success to sell products at relatively low prices. The process applied by these companies to run their business globally has made them a renowned name worldwide.
It also highlights how they have incorporated such a strong supply chain structure in the buying and selling of goods. In this project, much focus is concentrated upon how they apply the business framework in such a successful manner to run on high profits and huge coverage. Reasons for Global Operations Growth is the ultimate aim of all profit-earning corporations. The structure of growth can be economically or globally. The retail market industry is a huge operative market which has buyers from all class of society.
A drive for more revenue has forced large corporations to establish a business in the international market with huge coverage and availability. The same is the case for Wal-Mart Corporation which focuses on the four basic strategies of: Becoming a truly global company. Solving business challenges. Leading on social issues. Keeping their culture strong. Wal-Mart had developed a successful business structure in the United States. The company needed to grow to survive in this competitive market. The opportunity was only available in the international arena. Also, European chain retailers had a strong market share in South America so the company had to look to foreign markets for making up the domestic gap.
The revenue generated from the international business would help the corporation achieve a high growth rate (Jobber, 2004). Costco Wholesale Corporation is the largest warehouse club chain and the third-largest retailer in the US and the sixth-largest in the world. Also, Aldi is one of the largest discounters in the world market.
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Steven Greenhouse, “How Costco Became the Anti-Wal-Mart,” New York Times, July 17, 2005, www.wakeupwalmart.com/news
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“US: Wal-Mart Denies Workers Basic Rights.” Human Rights Watch. 30 April 2007. http://www.hrw.org/news/2007/04/30/us-wal-martdenies-workers-basic-rights