The paper 'Global Production Network for Samsung Mobile" is a good example of a marketing case study. The emergence of distributed systems and global productions that have brought together diverse economic actors has led to a rise in conceptual models that explain the development of the international political economy (IPE). In this note, the last two decades have seen global production become more organizational fragmented due to economic globalization (Ferdows, 2008). According to Yeung and Coe (2014), 80% of international trade is currently organized through global production networks (GPN).
It has seen global production and international trade become more organized where transaction corporation split production process and start producing at a global scale. GPNs have been very useful in understanding the global market engagement of firms, regions, and nations. It has been useful in explaining the geographical pattern in value creation, retention, and capture in the global economy. This essay aims at discussing the Global Production Network for Samsung Mobile. What is the global production network? Global production network refers to an organizational arrangement that comprises of interconnected economic and non-economic actors, which are coordinated by a global lead firm, and produces goods and services across different geographical locations.
The goods and services produced are meant for worldwide markets (Kogut & Kulatilaka, 1994). GPNs are connected to interactions of supply and demand. It works to ensure that consumers have the right product, of the right quality, at the right place, at the right location, and at the right time (Ernst, 2002). About Samsung and mobile phones in the Galaxy Series Since its inception in 1969, Samsung Group has grown to be a global information technology leader.
It enjoys over 200 subsidiaries around the world. It offers a wide range of products that are classified into three business lines i. e. mobile devices such as smartphones and tablets, consumer electronics such as televisions, and electronic components such as semiconductors and display panels. Samsung group is dedicated to improving the global community through its groundbreaking innovations and value creation. Samsung is among the largest player in the smartphone market in the world. Smartphones are Samsung's best-known products and are accounted for over 50% of the company's overall profits (Jung-a, 2017).