The paper "The Application of Global Strategic Management" is a great example of a Management assignment. This paper will look at the strategic global management methods adopted by CSE Global in achieving its global goals. CSE Global’ s main focus is to become a major company that runs various businesses associated with engineering in the world. This is already seen in the many acquisitions it has made. Part of this discussion will include an evaluation – implicit at times- of other related factors, e.g. challenges/complexities, market and competitive environment, customer base, human resource situation, opportunities.
However, the general focus will focus on the key global strategic management by which CSE Global drives its global charge. Overview CSE Global, headquartered in Singapore, is a company that provides technologies on telecommunications and security surveillance services, industrial automation, healthcare, and environmental markets (CSE Global website, 2012). As the name explicitly asserts, CSE has always set its sight upon the global market. Most probably, this is by virtue of its business, which is characterized by the provision of those goods and services and/or solutions that mark globalization. This is reflected in the value that it places on diversity, not only as we have seen in its business dealings, but also in its outreach to other parts of the world and diverse workforce.
For instance, according to the company website, it has over 1,500 technical and qualifies staff that operates an extensive network of more than 30 offices based in 20 countries across all continents (i. e. Middle East, Europe, Asia Pacific, Americas, and Africa). In the region that includes Australia and New Zealand, for instance, CSE Global has its headquarters in Perth (i. e.
in Western Australia), with offices based in all the capital cities and other key regional hubs. The company’ s global business landscape is further reflected in the fact that it derives over 90 percent of its revenue from outside Singapore (CSE Global Website, 2012; CSE Global Annual report 2010 & 2011; Reuters, 2011). Based on this background, this paper is a case study on CSE Global. The main focus will be on the company’ s key global management strategies and how these have helped the success of the company in the global market. Historical Background CSE began in 1985 as the engineering projects department of the Chartered Electronics Industries, which was the electronics section of Singapore Technologies (ST).
In January 1997, the management of CSE was successfully bought by ST, this being part of the ST’ s corporate objective to encourage higher management participation level and ownership of selected companies. Two years later, in February 1999, CSE became a member of Singapore Exchange, with its shares traded on the SE’ s mainboard (CSE Global Annual report 2010 & 2011). As already mentioned above, CSE adopted, as part of its growth objective, a global approach.
With this being the main driving force, CSE has since acquired a series of companies in various industries across the globe, e.g. USA, UK, Australia, etc. These acquisitions include Australia’ s Uniserve Corporation and RTUnet in 2004, US-based Energy Storage and Power Corporation (ESPC) in 2005, New Zealand’ s W Arthur Fisher (WAF) and the US-based Hankin Acquisition Corp in 2008, UK’ s Systems Integration and Automation (SIA) in 2010, and Australian-based ASTIB on the 12th of January, 2011 (CSE Global Annual report 2010 & 2011; Reuters, 2011).
CSE Global Annual Report 2010.
http://www.cse-global.com/InvestorRelations/AnnualReports.html (accessed 20th May, 2012”)
CSE Global Annual Report 2011.
http://www.cse-global.com/pdf/Annual%20report%202011.pdf (accessed 20th May, 2012)
CSE (2012). Corporate profile,
http://www.cse-global.com/OurCompany/AboutUs.html (accessed 20th May, 2012)
CSE Global (2012). http://www.cse-global.com/# (accessed 20th May, 2012)
Ingram, PD 2001. An overview of diversity awareness. Penn State: College of
Reuters 2011. CSE Global Ltd.'s CSE-Global (Australia) Pty Ltd To Acquire ASTIB
Group Pty Ltd, 26 Dec. http://www.reuters.com/finance/stocks/CSES.SI/key-developments/article/2052658 (accessed 21th May, 2012)
Yip, GS 2000. Asian advantage: key strategies foe winning in the Asia-Pacific
region. Cambridge, MA, Perseus
Yip, GS 2002. Total global strategy II. Harlow, UK, Prentice Hall