The paper "Global Strategic Management" is an outstanding example of a management assignment. The strategy is the overall means undertaken by an organization to realize its short-term as well as long-term objectives. The various levels of a strategy are corporate-level strategy, business-level strategy and operational level strategy (Grant 2010). The corporate level strategy revolves around the overall purpose of a firm and value addition. For instance, Dell and Apple are in the business of producing personal computers. Dell concentrates on PCs while Apple manufactures operating systems. In this case, diversification exists whereas Apple relies on Dell’ s prowess to sell PCs and hence leveraging Apple’ s operating systems. The business level strategy is where a firm seeks to compete in an optimal manner within the market.
For instance, Japan possesses the highest number of electrical engineers in the automobile sector. Operational Strategy entails how different organisational units strive to deliver the strategy pertaining to managing the firm’ s resources, processes and people. For instance, the operational strategy for Walmart Company is to use minimal inventory levels as well as prices to makes more sales. Question 2 The elements for exploring the strategy model are long-term, strategic direction and the organisation.
These are interrelated. Under long-term magnitude of strategies is ascertained in years. In some major firms, it takes 10 years. In a pharmaceutical firm, for example, horizon 3 is applied where the strategy can take close to 10 years. Three horizons are applicable in this case; that is, extend and defend core business, expand the emerging business as well as create viable options. In regard to strategic direction, strategies pass through long-term direction and or trajectory. For instance, the strategic direction for MySpace is from print and internet media. Organisations are unified entities with stakeholders.
The stakeholders have varied interests. These include suppliers, consumers, alliance regulators as well as stockholders. It is important to consider people involved in organizations, their interests as well as views prior to setting up a strategy should be considered.
Grant, R. M. (2010), Contemporary Strategy Analysis. Text and cases (7th ed.) Wiley, Chichester
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