Globalisation Essay Examples: Free Download | EssayIntl

Dick Smiths Business Success
The paper "Dick Smith’s Business Success" is a great example of a management assignment. Effective leadership is important to the success of an organization. In the ever-changing business environment, effective leadership is taking precedence over efficient management because of the competition and leaders have the role of shaping the future for better results and survival of the business. In the case study, Dick Smith demonstrated great leadership skills and competencies that saw him ...
Read Text
Cross Cultural Management and Globalization - Home Furniture Limited
The paper "Cross-Cultural Management and Globalization - Home Furniture Limited " is a great example of a business case study. Typically, people come from diverse backgrounds. People’s cultural backgrounds in one way or another dictate the way they do things. To have a clear understanding of MNCs challenges and their impact on global human resource policies, it is prudent first to understand what culture entails. Geertz (2000) defines culture as the way the life of a specific group of ...
Read Text
Capability Choosing and Justification - Apple
The paper "Capability Choosing and Justification - Apple " is a great example of a business case study. The marketing technique of the Apple Company is highly successful. The company appears to understand the marketing aspects that will excite people regarding its products and execute them effectively. Its marketing strategies demonstrate that the company cares for the lifestyle of its customers. It normally advertises its product as a way of offering people an improved life and make lifestyle ...
Read Text
Dealers Performance and Customers Preference in Passenger Car Marketing
The paper "Dealers Performance and Customers Preference in Passenger Car Marketing" is a perfect example of a Marketing Case Study. Every entrepreneurial entity is operated by departments for the achievement goals and objectives set by the organization. Some of these departments includes sales department, marketing department, just to mention a few. Significant to the operation is the marketing department that dictates almost 70% of the entrepreneurial holdings and incomes. This gives it formidable ...
Read Text
Marketing Plan Management and Small Business Growth
The paper "Marketing Plan Management and Small Business Growth" is a perfect example of a Marketing Case Study. Houzit is a chain of homeware stores based in Brisbane. As the name suggests, the chain deals with products that are used in-home care. The current marketing plan was prepared over one year ago and hence is not doing much to help the company achieve its objectives. Owing to the continued poor performance, the marketing manager was instructed by the CEO to come up with a marketing strategy ...
Read Text
Marketing Pan for Green Pizza Restaurant in Riyadh, Saudi Arabia
The paper "Marketing Pan for Green Pizza Restaurant in Riyadh, Saudi Arabia" is a great example of a marketing case study. Green Pizza restaurant which specializes in pizza looks to ensure that they satisfy the customer through value in their offerings. (Kerin, 2005) To ensure this Green Pizza restaurant has ensured that the marketing strategy is developed in a manner which focuses on the customer and looks towards quality food and services. This helps to build strong customer relations which ...
Read Text
Advertising Effectiveness for FedEx
The paper "Advertising Effectiveness for FedEx" is a great example of a marketing case study. FedEx is an international courier organization that is involved in the provision of road, water and air distribution and logistical services using a very established delivery and pick up networks. FedEx uses advertisements a lot in the process of publicizing its business around the world. Advertisements have been very important in ensuring that the company remains in business as one of the best. In ...
Read Text
KA & Auburn University Service Organizations Business Letter
The paper "KA & Auburn University Service Organizations Business Letter" is an outstanding example of marketing coursework. As noted by Riscinto-Kozub, KA & Auburn University (2008, p.83) service organizations ought to appreciate the need to meet customer expectations in order to enhance their sustainability. According to Riscinto-Kozub, KA & Auburn University (2008, p.84) meeting the expectations of customers in the first instance is better than seeking new customers. With increased ...
Read Text
The Automotive Industry in Australia
The paper "The Automotive Industry in Australia" is a good example of a marketing case study. The automotive industry in Australia which is worth A$7.7 billion produces cars, light commercial vehicles, buses, vans, sports utility vehicles (SUVs), heavy-duty trucks and specialized vehicles such as fire trucks. However, the industry is recognized by large passenger vehicles (Department of Foreign Affairs and Trade, 2008). There are over 200 firms producing automobiles and their components with ...
Read Text
Internet Strategy Development And Implementation
  The paper "Internet Strategy Development And Implementation" is a perfect example of a Marketing Case Study. Sydney Car component manufacturer is a company that deals with the manufacturing of the following car components; air conditioners, brakes, driveshafts, exhaust systems, clutches, and flywheels. The company was formed at the beginning of the year 2010. The output has been encouraging with most customers buying the products offered by the company. The products bear a trademark name ...
Read Text
The English Wiz International Marketing
Generally speaking, the paper "The English Wiz International Marketing " is a great example of a marketing case study. The English Wiz is a language Software developed in Australia and it is to be marketed in China. In recent years, China has fast developed into the emerging global economic powerhouse. Since joining the World Trade Organization, China has welcomed and supported technological development initiatives including in the Education sector in which students need to train in both local ...
Read Text
Internet and Distribution of Products
The paper "Internet and Distribution of Products" is a good example of marketing coursework. An interesting fantastic, dynamic field, marketing influences our everyday lives in various ways. We are all consumers, and several individuals are comprised in the marketing agency may be as salespersons, advertising agents, product managers, retailers, etc. marketing has been observed traditionally as an enterprise activity. Business firms are created to satisfy human wants, specifically material needs. ...
Read Text
Overseas Market Entry Actions - China Yurun Food Group
The paper "Overseas Market Entry Actions - China Yurun Food Group " is a good example of a marketing case study. The increasing level of competition and the presence of saturated markets are highly responsible for the international expansion strategy that companies are adopting in an attempt to gain competitive advantage. The success of such an approach is however dependent on the strategies used for market entry into the international market, marketing strategies and how well the company is ...
Read Text
Havery Fresh Ltd - Corporate Goals, Marketing Objectives, Situation, and SWOT Analysis
The paper “Havery Fresh Ltd - Corporate Goals, Marketing Objectives, Situation, and SWOT Analysis ” is a thrilling example of a report on marketing. Over the years, Harvey Fresh Ltd has experienced steady growth in the dairy market in Australia but due to an increase in competition, the domestic milk market has shrunk. Therefore, reducing sales volume and profitability of the company, to garb above-trend management considers entering into the new international market to expand its markets ...
Read Text
Why Organizations Need Adaptive Cultures
The paper "Why Organizations Need Adaptive Cultures" is a perfect example of marketing coursework. Success in a business environment that is constantly changing depends on how adaptive the organization’s culture is. It is now widely accepted that successful business leaders have to build adaptive cultures to deal with the ever-changing organizational environment. Culture is a distinguishing characteristic of an organization that makes it distinct from other organizations. Culture dictates the ...
Read Text
Strategic Marketing for Classic Knitwear Company
The paper "Strategic Marketing for Classic Knitwear Company" is an outstanding example of a marketing case study. Strategic marketing is the critical tool in attaining the competitive edge in world markets over the competitors. Baker (2010) stated that technology advancement and the rising globalization has intensified competition as business cross borders to search for new markets to maximize their revenues. In the process, modern managers seek the best strategies in expanding to the new markets. ...
Read Text
Attractiveness of Singapore & Mexico for Foreign Direct Investment
The paper “Attractiveness of Singapore & Mexico for Foreign Direct Investment” is an excellent example of a report on macro & microeconomics. With globalization, multinational corporations (MNCs) are seeking new markets outside their traditional home countries. This is normally attained through foreign direct investments- FDI (Borensztein, De Gregorio & Lee, 1998, p.116). However, this has to be conducted with a caveat where a thorough analysis of macro factors is paramount ...
Read Text
ABB Grain - Company's Profile, Competitors, Suppliers, and Customers
The paper “ABB Grain - Company's Profile, Competitors, Suppliers, and Customers” is an actual example of a report on marketing. ABB Grain Company is among the largest companies in the world in the provision of Agricultural products. The main product that the company exports is barley which is used to brew beer (ABB Grain Company 2013). The company has applied various strategies which have made it excel in the competitive market. Among the strategies the company has applied include effective ...
Read Text
Wearable Mobile Devices Industry and Components of an Ideal Marketing Plan
The paper “Wearable Mobile Devices Industry and Components of an Ideal Marketing Plan” is a  delightful example of a business plan on marketing. The emergence and advancement of contemporary technology have come along with an immense deal of benefits to the business sector. This trend is characteristic of several benefits to both business leaders and product consumers, hence a principal driver of business. On their part, consumers have gained significant convenience with respect ...
Read Text
Australia Wine Exporting Plan
The paper "Australia Wine Exporting Plan" is an outstanding example of a marketing case study. In recent years, there has been an increasing preference for imported bottled wines to imported bulk wines over the last few years. By 2005, the volume of bulk imported wines (exceeding two litres packaging) was more than two times higher than the volume of bottled imported wines (Euromonitor, 2010). However, in 2009, the volume of bottled wine imports was more than 90 million litres while that of ...
Read Text
Contact Us