The paper “ Bwcabus - Benefits and Advantages of a Rural Logistics” is a thrilling example of the case study on business. Bwcabus is a local public transport system that is demand flexible and it helps individuals living in the rural parts of Ceredigion and Carmarthenshire to get access to education, go to work, access health facilities, and receive training. The operations of the service are tailored in such a way that it meets the needs of those traveling by traveling based on pre-booked journeys (Bwcabus Official Website 2016). This shows that Bwcabus is not a classically or traditional managed road transport system that tends to run based on the planned and controlled timetable, but it is an evolving and adaptive transport system where the timetables of travel are determined by the passengers on a daily basis.
Based on this view, Bwcabus can be viewed as a complex adaptive system. The service operates between Mondays and Saturdays starting from 0700 to 1900 hours. Bwcabus came into existence in August 2009 and it was funded jointly by the Welsh government, the Ceredigion and Carmarthenshire county councils and the European convergence fund, the main aim of the project was to improve public transport as well as accessibility to essential services for West Wale’ s rural communities (University of South Wales 2016).
At first, the service covered the areas surrounding Drefach, Llandysul, Hanlan, Emlyn, New Castle, and Cenarth. In December 2011, the project received more funding and it was expanded to other areas such as in Llangeithio, Aberaeron, and Llanybydder (South West Wales 2012). This service has over time proved that by offering the rural communities with an integrated transport network the rural community increases their public transport use improves people’ s access to public transport services, a reduction in car use and it also lifts the rural communities from deprivation.
The transportation system adopted by Bwcabus in a way illustrates how responsive and adaptive approach to transportation contributes and at the same time offer CSR and sustainability issues for the company and the key stakeholders operating in its immediate environment.
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