The paper "Challenges Managers Face from Globalisation in Managing People and Organisations" is an outstanding example of management coursework. Currently, the world has transformed into a single village under the same umbrella breaking away from economical, cultural and geographical boundaries that had existed in the past years. With such a phenomenon, people and organizations have integrated around the globe with each other irrespective of their cultural backgrounds, color and race. Because of this, managers are compelled to shift the management of their organizations to accommodate the global needs so as to compete favourably on international markets (Bradley, 2008) As a result they face challenges such as adapting to global marketing strategies that are convincing to different backgrounds across the world, adapting to leadership style that covers a diverse background of employees to maintain a healthy organisational culture, adopting a compensation criteria that is fair to employees depending on home economic, political and taxation structures. Adopting global marketing strategies Globalisation has now become a reality and any firm that wants to survive in the 21st century must conform to the force of globalisation for it to survive.
From a broad range of companies from food to automobiles, businesses are facing global pressures of competing locally and internationally. Choosing to stay away from global markets is not an option for any business that wants to grow and sustain its profit margins. According to (Bradley, 2008) all companies irrespective of their size have to design marketing strategies that cut across the world to anticipate, react and adapt to the dynamic nature of these markets. Organisations have the challenge of remaining responsive to domestic markets while achieving international efficiency via integrating and coordinating their operations across global markets.
The organizations that are newly entering international markets have to first learn about the nature of such markets, how they will select the appropriate competing arena and figuring out how to leverage major competencies in global markets. Once they have entered they have to create their position by establishing a firm local presence by designing new products and conforming to local preferences of the customers while developing other frameworks of meeting global tastes. (Keen, 1999) writes that the increasing intensity of competition in the world market is a major challenge facing managers and organisations in today’ s world.
As pressures of competition increase, managers notice that they have to develop a strategy that will be geared towards securing and maintaining competitive advantage their product and service markets. The managers are therefore compelled to create the current competitive position of the company and identify the skills and potentiality required to leverage it further in the future advancements of the market. In particular, the competitive platform has changed and increasingly turbulent environment proves the need for new ways and wider views of how the businesses should react to altering conditions in the environment such as globalisation.
Technology is speedily changing the existing competition in many organisations. World proliferation of relatively cheap computing power and international linkages of computer networks via telecommunications have led to better information in the organization. Computer networking and telecommunicating has altered the way managers do their work and interrelate, provide links between abroad centered organizations, and permit technology to rapidly be shared and transfer learning over the entire organization.
The technological knowledge and a fast product development process is the foreseen benefit of achieving global market sustainable competition. Managers also are concerned with the effect of the business to the environment which is an additional way of contracting business today. Packaging new forms, and the desire to recycle business and create more user-friendly products.