The paper "Effect of Globalization on the Process of Designing Different Products" is a wonderful example of a case study on marketing. Even though many countries and companies have been operating just within the local markets, it is now emerging that internationalization is coming into play. This is to means that the previously enjoyed power in controlling people and resources as well as the capital as individuals is no longer there. This is because of the interference by external forces and the opening of new markets through the liberalization of the world market.
Globalization in this case represents larger economical, political, and social environments to different companies. Further, globalization is also characterized by increased interdependence of different economies and companies across the globe. With globalization, the issue of borders or boundaries is less relevant as both consumers and producers can transact business with people from other countries. This kind of situation presents very stiff competition as many key players come into play and a variety of products and services are made available (Fischer, pp. 5). However, the most challenging part of globalization is how to design various products and services to meet the different demands presented by different markets.
This is because different market niches hold different beliefs, values, and perceptions of certain products. It's with this regard that this article is interested in taking a critical study on the relationship that exists between globalization and product and service design and what is the implication to different companies and markets. Research question What is the effect of globalization on the process of designing different products and services by different global companies? Research objectives Explore in details the concept of globalization To define in depth what is product and service design Establish the relationship that exists between globalization and the designing of products and services. To establish the benefits and limitations of globalization
Fischer, Stanley. “Globalization and Its Challenges”. American Economic Review. 93.2, 2003: , pp. 1-30.
Sony Global. Product Quality and Quality Management. 12 2011. May 18th 2012
IBM. Globalisation of software services, 2010. 17th May 2012